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Professional Services

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history.

We’ve helped professional service firms in various industries – including legal, accounting, automotive retail and small business – build awareness and credibility, and most importantly, acquire new leads and business, through a variety of marketing and communications efforts.

From launching several virtual workshop series, to developing robust content, to building thought leadership, to navigating full-blown social media crises, our team of experts are equipped to meet professional service organizations where they are today and get them where they need to go through strategic, integrated communications.

Related Work

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February 25, 2021

Masterminding a Virtual Workshop Event for Automotive Audiences

>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an industry leader in predictive analytics and marketing solutions for dealerships and manufacturers - continually found…
- Related WorkCrisis ManagementProfessional ServicesProfessional Services
November 16, 2020

Lessons Learned: Digital Crisis Communications

CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians” (VNP) ballot proposal, a highly politicized and drastic rewrite of Michigan’s Constitution, which would come…
- Related WorkMobilityMobilityProfessional ServicesProfessional ServicesPublic RelationsTechnologyTechnology
July 14, 2020

Creating Content to Support Dealerships During COVID-19 Disruptions

>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the COVID-19 pandemic that started in mid-March 2020 when many dealer showrooms across the United States…

Let us put our professional services industry expertise to work for you.