Professional Services

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history.

We’ve helped professional service firms in various industries – including legal, accounting, automotive retail and small business – build awareness and credibility, and most importantly, acquire new leads and business, through a variety of marketing and communications efforts.

From launching several virtual workshop series, to developing robust content, to building thought leadership, to navigating full-blown social media crises, our team of experts are equipped to meet professional service organizations where they are today and get them where they need to go through strategic, integrated communications.

Related Work

kugler-maag-2AdvertisingProfessional ServicesProfessional Services
September 28, 2021

Building Relationships in a Virtual World for an Automotive Consulting Firm

When the COVID-19 pandemic hit, Kugler Maag Cie, an international automotive consulting and training firm, transformed in-person trainings to a virtual platform. With more than 70% of their business being…
- Related WorkAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityProfessional ServicesProfessional ServicesTechnologyTechnology
February 25, 2021

Masterminding a Virtual Workshop Event for Automotive Audiences

>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an industry leader in predictive analytics and marketing solutions for dealerships and manufacturers - continually found…
- Related WorkCrisis ManagementProfessional ServicesProfessional Services
November 16, 2020

Lessons Learned: Digital Crisis Communications

CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians” (VNP) ballot proposal, a highly politicized and drastic rewrite of Michigan’s Constitution, which would come…

Let us put our professional services industry expertise to work for you.