You’re Measuring AI Visibility Wrong. Here’s What Really Matters. 
Learn how AI visibility tools work, why traditional SEO metrics fall short and how to…
Lexi TrimpeJanuary 2, 2026
Are You a Visibility Visionary? Explore This Franco Communications Persona 
Meet the Visibility Visionary — the communicator who turns earned media and thought leadership into…
admin@francoDecember 12, 2025
Franco Launches Three AI Enablement Offerings for Marketers & Communicators 
The AI landscape has fundamentally changed how brands show up, how content performs and how communicators operate. At…
admin@francoNovember 17, 2025
Discover Your Franco Persona: Take the Communications Persona Quiz 
Ready to find your communications persona mix? We believe integrating diverse skills leads to stronger,…
admin@francoOctober 21, 2025
Smarter Channel Planning: Moving Beyond Platform-First Thinking 
Smarter planning means aligning content with channel purpose, measuring meaningful outcomes and making optimizations based…
Lexi TrimpeSeptember 24, 2025
Pop Culture & PR Collide: Lessons From the Swift-Kelce Engagement & The Summer I Turned Pretty 
Pop culture is no longer a side channel for marketers but a strategic lever, as…
Nina ScarpelliSeptember 11, 2025
The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever 
See how brands can learn from Poppi's lawsuit and why clear, honest communication is critical…
admin@francoAugust 11, 2025
Meaning is in the Eye of the Beholder: Why Brands No Longer Own the Narrative 
The American Eagle advertising campaign with Sydney Sweeney is a lesson for other companies on…
admin@francoAugust 4, 2025
Brand Influence Has Changed: What Brands Must Do to Stay Credible 
Brand influence is no longer a communications function alone. Brand influence now reflects the entire…
admin@francoJuly 23, 2025
Worried About AI’s Environmental Impact? Here’s How to Make Your Digital Presence More Sustainable 
With AI more widely used, there are discussions about its environmental impact. Explore our tips…
Alex LondonJune 9, 2025
