Worried About AI’s Environmental Impact? Here’s How to Make Your Digital Presence More Sustainable Marketing Worried About AI’s Environmental Impact? Here’s How to Make Your Digital Presence More SustainableWith AI more widely used, there are discussions about its environmental impact. Explore our tips…Alex LondonJune 9, 2025
Communicating In Uncertainty: Leadership Must Show Up And Stay Human Marketing Communicating In Uncertainty: Leadership Must Show Up And Stay HumanOur CMO Nikki Little shares how authentic, human-centered communication helps leaders build trust and navigate…Nikki LittleJune 3, 2025
How to Choose the Right Tools & Avoid AI Overload MarketingTechnology How to Choose the Right Tools & Avoid AI OverloadOur Director of Digital + AI Lexi Trimpe explores key considerations for marketers looking for…Lexi TrimpeApril 8, 2025
The Magic of AI Isn’t Really Magic – And That’s Okay MarketingTechnology The Magic of AI Isn’t Really Magic – And That’s OkayFranco's Director of Digital + AI Lexi Trimpe shares how to empower communicators to explore…Lexi TrimpeMarch 27, 2025
7 Strategic Planning Essentials for Marketing & Communications Success in 2025 MarketingProfessional Services 7 Strategic Planning Essentials for Marketing & Communications Success in 2025Explore seven tips for strategic planning that drives results and adapts to the changing communications…Nikki LittleDecember 19, 2024
How Communicators Can Go Beyond Content Generation with Gen AI MarketingTechnology How Communicators Can Go Beyond Content Generation with Gen AIWhile gen AI is incredibly powerful for a variety of use cases including (but not…Lexi TrimpeSeptember 17, 2024
Generative AI: Today’s Applications & Preparing for the Future MarketingTechnology Generative AI: Today’s Applications & Preparing for the Future76% of our clients believe generative AI will impact their organization. See how we're using…Nikki LittleSeptember 10, 2024
2024 State of Website Traffic: The Good & the Bad Analytics & ReportingMarketing 2024 State of Website Traffic: The Good & the BadFranco's senior paid media specialist, Ryan Solecki, shares the state of website traffic and tips…Ryan SoleckiJuly 24, 2024
Color Theory in Design: How to Choose the Right Palette for Your Brand CreativeDesignMarketing Color Theory in Design: How to Choose the Right Palette for Your BrandFranco Creative Director shares how a color palette can influence your audience and how to…Ashley DupuyMancusoJuly 12, 2024
How to Take an Integrated Approach to Promoting a Company Anniversary Marketing How to Take an Integrated Approach to Promoting a Company AnniversaryExplore essential steps and key considerations for creating a comprehensive and effective anniversary campaign. Nikki LittleMay 30, 2024