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Creative Services

Franco’s creative team brings your stories to life through graphic design, video and photography, creating visual content that stands out and stops the scroll. Through our creative expertise, we’ll ensure a unified approach to messaging across all programs. From the headline to pixel-perfect images, we’ve got you covered from all angles. When you partner with our creative team, you partner with our entire integrated communications team. This infusion of talent allows us to utilize a holistic understanding of your brand and industry, resulting in impactful work that motivates and inspires action.

Our Creative Services Include:

01. Graphic Design

We incorporate a strong design that works in harmony with your marketing efforts and helps drive your vision. Our team can raise the visibility of your brand/campaigns and capture the hearts and minds of your desired audience in a way that resonates with them and leads to action. Our design capabilities include:

  • Annual reports
  • Brand consulting
  • Brand strategy & identity
  • Informational design
  • Marketing collateral
  • Media relations assets
  • Presentations & webinars
  • Print & digital advertisingPrint & merchandise design
  • Professional headshots & portraits
  • Social & digital assets
  • Trade show & event collateral

02. Video Production

Video is an increasingly important tool in your marketing toolbox, as social networks and algorithms continue putting more emphasis on video content and consumers watch more online videos. While we get jazzed up about any opportunity to create a polished and professionally edited video, we also frequently consult on (and produce) short, powerful, shot-on-an-iPhone-type videos that drive desired outcomes. For small or large video production needs, we’ll handle everything from start to finish, including:

  • Campaign strategy
  • Corporate highlights & sizzle reels
  • Corporate leadership videos
  • Educational & training videos
  • Music, graphics, subtitles & other special requests
  • On-site production
  • Post-production editing
  • Pre-production planning
  • Scriptwriting
  • Social media videos
  • Storyboarding

03. Photography

The most important element of a good photo is the ability to communicate with the viewer. We’re big proponents of using original photography for your marketing collateral (see ya, stock photography!). We conduct quarterly or as-needed photography sessions to capture images for social media channels, digital/print marketing assets and various other marketing initiatives. We have team members on staff who are trained in professional photography and editing.

Contact us to learn more about our creative services and how we can elevate your marketing programs.