Technology

As technology continues to rapidly grow and evolve, so does competition. In an increasingly saturated market, tech brands are facing more competition than ever as they’re challenged to compete for consumers’ attention before (and after) each strategic product launch or announcement.

We see this as an exciting opportunity to do what we do best: Create highly targeted integrated communications programs that position our client partners as thought leaders and leverage our industry expertise to put a spotlight on their technology’s unique market value.

From fleet management and lidar to SaaS and 3D printing, we’ve worked with a wide variety of technology companies to create engaging and effective integrated communications programs.

nada-show- Related WorkCapabilitiesCreativeMarketingMobilityTechnology
June 24, 2022

Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermind

Client automotiveMastermind Year 2022 Deliverables Social Media  Graphic Design Video Post-Production Paid Media PR Support On-Site Support Situation & Approach If you’re part of the automotive retail industry, you’ve heard of…
clarience-technologies- Related WorkMobilityPublic RelationsTechnology
January 21, 2022

Strategic Media Relations Supports Clarience Technologies’ Transformation From Trucking Leader to Tech Company

>>CHALLENGE In May 2020, leaders from Truck-Lite forged a new company, Clarience Technologies, comprised of eight different brands committing to developing vehicle and fleet management technology innovations for the commercial…
- Related WorkCapabilitiesIndustriesMobilityPublic RelationsTechnology
October 18, 2021

Tech, Auto & National Media Relations For Sense Photonics LiDAR Platform Launch

Sense Photonics (now Ouster Automotive), a leading global shutter flash LiDAR manufacturer that wanted to break into the automotive industry, partnered with Franco to help secure media coverage for the…

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