Consumer

Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date. Not only do these programs begin at research and planning, but they also span beyond strategy and implementation to include results analysis, benefiting the client long after the campaign ends.

From integrated communications programs that generate awareness for grand openings to media relations training and marketing strategies that empower consumer brands to overcome constantly evolving sales challenges, our team has a clear understanding of B2C marketing and businesses’ communication needs in today’s consumer-first era.

Related Work

Milford DDA videoConsumerCreative - Related WorkMarketing - Related Work
October 7, 2020

Using Video to Virtually Connect a Community

>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this Oakland County village. It’s all about this town’s vibrant downtown drawing residents and visitors to…
buddy's pizzaConsumerPublic Relations - Related Work
July 14, 2020

Shifting Media & Grand Opening Strategies For Buddy’s Pizza During the COVID-19 Crisis

>>CHALLENGE At the beginning of the COVID-19 global pandemic in mid-March 2020, Buddy’s went into survival mode, as restaurants were forced to close due to government orders. Buddy’s had never…
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July 14, 2020

Launching a New Product For Detroit Grooming Co. During a Global Pandemic

>>CHALLENGE Detroit Grooming Co. (DGC) entered its strongest year yet in 2020, coming off a record-setting holiday season – the brand’s first since partnering with Franco. In January, the brand,…

Let us put our consumer industry expertise to work for you.