Franco’s wide range of consumer-facing programs has led to some of our most diverse and recognized local and national campaigns. These programs begin with research and planning and span beyond strategy and implementation to include results analysis, benefiting the client long after the campaign ends.

From integrated communications programs that generate awareness for grand openings to media relations training and marketing strategies that empower consumer brands to overcome constantly evolving sales challenges, our team clearly understands B2C marketing and businesses’ communication needs in today’s consumer-first era.

- Related WorkCapabilitiesConsumerIndustriesPublic Relations
August 23, 2022

Serving Up a Successful National Detroit-Style Pizza Day Campaign for Buddy’s Pizza

>>CHALLENGE Buddy’s Pizza, the creator of the Original Detroit-Style Pizza and founder of National Detroit-Style Pizza Day, turned to Franco as their integrated communications partner to coordinate, plan and execute…
cloud-cannabis-integrated-communications-program- Related WorkCapabilitiesConsumerIndustriesPublic Relations
May 13, 2022

Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications

>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of 2020, the company had just opened its first cannabis dispensary in Michigan in Muskegon and…
- Related WorkCapabilitiesConsumerIndustriesPublic Relations
April 28, 2022

Media Relations & Community Partnerships Lead to Big Success For Buddy’s Pizza Dual Grand Openings

Franco worked to build buzz surrounding two Buddy's Pizza grand openings in the first half of 2022, securing local coverage with a number of print and broadcast media partners including…

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