Data Driven.
People Powered.

That’s the Franco difference. Discover what happens when we combine analytics and insights with relationships and instinct.

Who We Are What We Do

Franco is a 100% women-owned and led full-service integrated communications agency founded in 1964.

Our rich history as a Detroit-based PR firm in Michigan has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach.

The expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.

What We Do

We bring together our diverse specialties and skill sets to build integrated communications programs that deliver maximum impact. Our integrated programs include a wide range of owned media (website, email marketing, video), shared media (social media), earned media (media relations) and paid (digital/social/traditional advertising).

Whether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. Learn more about our specific capabilities:

Capabilities
Industries

Public Relations

As a top public relations agency in Michigan, we build integrated, high-impact PR programs that generate awareness, ignite action and connect brands to their desired audiences. From media training and reputation management to crafting compelling narratives and securing media coverage, we connect brands to their desired audiences.

Marketing

We develop strategic communications strategies and marketing campaigns tailored to your unique business goals and target audience. Our integrated approach combines data-driven insights with creative expertise to deliver measurable results for B2B and B2C brands.

Social Media

Our team of seasoned social media experts builds programs that align with overall marketing goals. We create engaging content, manage online communities and implement targeted social advertising campaigns to expand your reach, increase brand awareness and drive meaningful engagement.

Advertising

Our designers, copywriters and buyers work in harmony to create advertising campaigns that generate measurable results. We leverage data-driven insights and A/B testing to optimize ad creative, messaging and landing pages, ensuring campaigns are precisely targeted and resonate with audiences across channels.

Creative

Our creative team specializes in intentional design and strategy including “stop the scroll” social media assets, bold graphic design and memorable video. We craft compelling brands, impactful visual identities and engaging marketing campaigns that resonate with target audiences and drive measurable results.

Analytics & Reporting

We transform complex data into actionable insights, providing clear recommendations and strategic guidance to optimize your integrated communications efforts – and drive meaningful business results.

Crisis Management

We protect reputations by creating and implementing crisis communications plans to provide client’s counsel and strategize the right approach to move forward – all with complete confidentiality. Our experienced team specializes in crisis media relations, reputation management and recovery strategies to minimize negative impact and preserve brand integrity.

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Consumer

Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date. We specialize in creating consumer marketing and communications strategies that drive engagement, increase visibility and deliver measurable results.

Healthcare

Franco’s years of experience in healthcare communications render us uniquely capable of effectively helping your organization reach its goals – and serve its community. Our experience in healthcare marketing, strategic communications and public relations enables us to create strategies that enhance visibility, build trust and drive engagement.

Mobility

With roots deep in the automotive industry, Franco has earned a reputation as the go-to resource for mobility and auto companies needing marketing and communications support. Our proven expertise in automotive PR and mobility marketing increases brand visibility, builds trust and drives engagement in an ever-evolving sector.

Nonprofit

Marketing and communications for nonprofit organizations are where heart and soul meet strategy and innovation. We understand the unique challenges and rewards that come with communicating for social good, developing targeted marketing campaigns, building community engagement and raising awareness for impactful causes.

Professional Services

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history. We leverage our experience to develop tailored marketing strategies that build trust, showcase expertise and generate leads.

Technology

We develop targeted, integrated communications programs that position technology companies as industry leaders, showcasing their innovations and unique value propositions to drive market adoption, growth and investment.

Education

We provide a variety of integrated services to education client partners including supporting recruitment efforts, planning and managing large-scale events and growing brand awareness via high-impact media coverage.

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What We’re Saying

Podcast

October 31, 2024

frankly… Episode 57: Marketers Need a Building Mindset

Rachel and Dan chat with S&P Global Mobility Vice President of Global Marketing Giorgia Favaretto-Illig on curating marketing teams and strategies.

admin@franco

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Culture

October 23, 2024

Franco Values in Action: Courageous Truth

Franco's Account Director and Director of Operations Joe Ferlito shares our agency's approach to courageous truth.

Joe Ferlito

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Culture

October 17, 2024

Celebrating 60 Years: Franco Alumni Spotlight Featuring Joelle Kruczek

Joelle Kruczek reflects on her time at Franco, the skills she honed and how the experience with our agency shaped her career.

Sofia Anderson

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Why We’re Legit

As a data-driven agency, generating tangible results for our clients is our top priority. We’re constantly honing our skills through continued learning, earning us numerous industry awards and recognitions.

IABC Detroit selected Franco as a 2022 Beacon Awards winner for Agency of the Year. The Beacon Awards program recognizes excellence in communications in Michigan.