At Franco, our social media programs go deeper than vanity metrics.
While we monitor and measure those metrics, we aim higher with our social programs to drive more meaningful action and results from social content, making it part of your company’s larger integrated communications program. We have a team of certified social media strategists (we’re talking Facebook, Google Ads & Analytics, HubSpot and more), community managers and content specialists who help your brand gain attention, drive action and keep your audience coming back for more, despite ever-changing algorithms.
We’re equipped with social media tools to monitor brand and competitor mentions across a variety of social channels, so we never miss an important update and get ahead of emerging trends. We’re big believers in amplifying content across a variety of social channels, but tailoring copy and imagery to speak directly to each channel’s unique audience.
While we excel at media relations, our integrated approach to PR also enhances the reputation of your organization, complements and improves your existing marketing, leverages corporate social responsibility efforts, enriches customer relationships and supports recruiting efforts.