https://www.youtube.com/watch?v=SHcGbwcds34

SOCIAL MEDIA

At Franco, our social media programs go deeper than vanity metrics (likes and impressions). While we monitor and measure those metrics, we aim higher with our social programs to drive more meaningful action and results from social content. We have a team of certified (Facebook, Google Ads & Analytics, HubSpot and more) social media strategists, community managers and content specialists who help your brand gain attention, create action and keep your audience coming back for more, despite ever-changing algorithms. We’ve invested in tools to monitor brand and competitor mentions across a variety of social channels, so we never miss an important update and get ahead of emerging trends. We’re big believers in amplifying content across a variety of social channels, but tailoring copy and imagery to speak directly to each channel’s unique audience.

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Our social media services include:

Strategy Development

It takes a lot more than a random series of posts to grow your channels and align social media with your overall marketing efforts. Having a unified social media strategy (and then drilling into specific channel tactics) will help you increase brand awareness, target quality leads, drive sales, create loyalty and remain relevant. We’ll start with an audit of your existing social efforts and your competitors’ efforts, and based on those learnings, we’ll create a strategy with recommended channels, content themes, cadence and tone of voice. From there, we’ll make recommendations on the best KPIs to measure channel performance and how social efforts feed into larger marketing goals. Our digital team members are voracious news consumers, staying on top of all the latest trends, tools and tech. You can count on us to keep you in-the-know and make recommendations on what new initiatives make the most sense for our programs (and which don’t).

Community Management

When you partner with Franco, we become an extension of your team. This type of partnership allows us to successfully serve as your brand voice on social channels. Whether it’s through writing and posting content that aligns with your key messages or using social channels as a customer service platform, we’ll ensure your social media program supports your broader communications/marketing goals. Our social programs routinely include editorial calendars, content themes that support marketing/PR messages, question and response documents to ensure consistency in messaging and crisis response plans. Franco’s in-house creative team works in tandem with our content creators – producing “stop the scroll” imagery and video that drives engagement and supports desired actions. We use some of the best tools in the industry to monitor/respond to channel engagements and track competitor activity across social media.

Trainings and Consulting

If you have an in-house team that manages social media, Franco can serve as a support arm by conducting trainings and providing counsel on a monthly, quarterly or as-needed basis. Training and consulting can focus on changes/trends in the overall social media landscape, best practices for specific channels, campaign development, emerging technology and more. These sessions can be conducted in-person or virtually.

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Learn more about Franco’s approach to building and managing social media programs that are integrated and aligned with broader marketing strategies.