Social Media

At Franco, our social media programs go deeper than vanity metrics.

While we monitor and measure those metrics, we aim higher with our social programs to drive more meaningful action and results from social content, making it part of your company’s larger integrated communications program. We have a team of certified social media strategists (we’re talking Facebook, Google Ads & Analytics, HubSpot and more), community managers and content specialists who help your brand gain attention, drive action and keep your audience coming back for more, despite ever-changing algorithms.

We’re equipped with social media tools to monitor brand and competitor mentions across a variety of social channels, so we never miss an important update and get ahead of emerging trends. We’re big believers in amplifying content across a variety of social channels, but tailoring copy and imagery to speak directly to each channel’s unique audience.

While we excel at media relations, our integrated approach to PR also enhances the reputation of your organization, complements and improves your existing marketing, leverages corporate social responsibility efforts, enriches customer relationships and supports recruiting efforts.

Our Social Media Services Include:

01. Strategy Development

It takes a lot more than a random series of posts to grow your channels and align social media with your overall marketing efforts. Having a unified social media strategy (and then drilling into specific channel tactics) will help you increase brand awareness, target quality leads, drive sales, create loyalty and remain relevant.

We’ll start with an audit of your existing social efforts and your competitors’ efforts, and based on those learnings, we’ll create a strategy with recommended channels, content themes, cadence and tone of voice. From there, we’ll make recommendations on the best KPIs to measure channel performance and how social media efforts feed into larger integrated communications goals. Our digital team members are voracious news consumers, staying on top of all the latest trends, tools and tech. You can count on us to keep you in the know and make recommendations on what new initiatives make the most sense for our programs (and which don’t).

02. Community Management

When you partner with Franco, we become an extension of your team. This type of partnership allows us to successfully serve as your brand voice on social media channels. Whether it’s through writing and posting content that aligns with your key messages or using social channels as a customer service platform, we’ll ensure your social media program supports your broader integrated communications and marketing goals. We use some of the best tools in the industry to monitor and respond to channel engagements and track competitor activity across social media.

03. Trainings and Consulting

If you have an in-house team that manages social media, Franco can serve as an extension of your team by conducting trainings and providing counsel on a monthly, quarterly or as-needed basis. Social media training and consulting can focus on changes and trends in the overall digital landscape, best practices for specific channels, campaign development, emerging technology and more. These sessions can be conducted in person or virtually.

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Let us put our integrated PR program to work for you.