https://www.youtube.com/watch?v=bJkAAJo9HEg

DATA DRIVEN.

PEOPLE POWERED.

That’s the Franco difference. Discover what happens when we combine analytics and insights with relationships and instinct.
Who We AreWhat We Do

What We Do

We bring together our diverse specialties and skill sets to build integrated communications programs that deliver maximum impact. Our integrated programs include a wide range of owned media (website, email marketing, video), shared media (social media), earned media (media relations) and paid (digital/social/traditional advertising).

Whether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. They’re the bow that ties everything together. The program management expertise we’ve developed through working with organizations that range from small and scrappy to large and complex means we have the knowledge and experience to ensure all details are taken care of when bringing your vision to life.

When there are multiple projects running simultaneously and dozens of plates in the air, we keep everything flowing seamlessly, while always monitoring, analyzing what’s working and recommending ways to improve performance and results. Learn more about our specific capabilities:

Public Relations

We build integrated, high-impact PR programs that generate awareness, ignite action and connect brands to their desired audiences.

Marketing

From multi-faceted consumer programs to comprehensive B2B campaigns, our marketing programs produce results.

Social Media

Our digital strategists, community managers and content specialists build and manage social media programs aligned with overall marketing goals.

Advertising

Our designers, copywriters and buyers work in harmony to create and place ads that drive intended actions.

Creative

Our creative team specializes in intentional design and strategy including “stop the scroll” social media assets, bold graphic design and memorable video.

Analytics & Reporting

We tell a story with data and make recommendations – not give you a report and expect you to interpret it.

Crisis Management

We protect reputations by creating and implementing crisis communications plans to provide client’s counsel and strategize the right approach to move forward – all with complete confidentiality.

Get Started

Contact us to learn more about making Franco an extension of your team.

Consumer

Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date.

Healthcare

Franco’s years of experience in healthcare communications render us uniquely capable of effectively helping your organization reach its goals – and serve its community.

Mobility

With roots deep in the automotive industry, Franco has earned a reputation as the go-to resource for mobility and auto companies needing marketing and communications support.

Nonprofit

Marketing and communications for nonprofit organizations are where heart and soul meet strategy and innovation.

Professional Services

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history.

Technology

We create targeted integrated communications programs that position our client partners as thought leaders and leverage our industry expertise to put a spotlight on their technology’s unique market value.

Education

We provide a variety of integrated services to education client partners including supporting recruitment efforts, planning and managing large-scale events and growing brand awareness via high-impact media coverage.

Get Started

Contact us to learn more about making Franco an extension of your team.

Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.

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57

Years

What We’re Saying

Culture
November 30, 2022

frankly… Episode 7: There’s No Replacement for Expertise

Hear from Concetti's Rachel Nelson on the importance of strategic thinking in both interior design and integrated communications.
How to Execute a Successful Virtual Product LaunchAnalytics & Reporting
November 29, 2022

How to Craft a Strong Digital Campaign in an Oversaturated Media Landscape

As our job as communicators and marketers gets trickier, crafting a strategic approach to creating high-quality content that can be repackaged and shared across platforms is critical – especially in…
Public Relations
November 21, 2022

2022 Global Automotive Summit Shines a Spotlight on the Industry’s Delicate Supply Chain

The complexity of the global automotive supply chain and the risk automakers face when they depend on parts or raw materials from around the world was on full display recently…

Why We’re Legit

As a data-driven agency, generating tangible results for our clients is our top priority. We’re constantly honing our skills through continued learning, earning us numerous industry awards and recognitions.