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Data Driven.
People Powered.

That’s the Franco difference. Discover what happens when we combine analytics and insights with relationships and instinct.

Who We Are

Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.

What We Do

We bring together our diverse specialties and skill sets to build integrated communications programs that deliver maximum impact. Our integrated programs include a wide range of owned media (website, email marketing, video), shared media (social media), earned media (media relations) and paid (digital/social/traditional advertising).

Whether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. Learn more about our specific capabilities:

Public Relations

We build integrated, high-impact PR programs that generate awareness, ignite action and connect brands to their desired audiences.


From multi-faceted consumer programs to comprehensive B2B campaigns, our marketing programs produce results.

Social Media

Our digital strategists, community managers and content specialists build and manage social media programs aligned with overall marketing goals.


Our designers, copywriters and buyers work in harmony to create and place ads that drive intended actions.


Our creative team specializes in intentional design and strategy including “stop the scroll” social media assets, bold graphic design and memorable video.

Analytics & Reporting

We tell a story with data and make recommendations – not give you a report and expect you to interpret it.

Crisis Management

We protect reputations by creating and implementing crisis communications plans to provide client’s counsel and strategize the right approach to move forward – all with complete confidentiality.

Get Started

Contact us to learn more about making Franco an extension of your team.


Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date.


Franco’s years of experience in healthcare communications render us uniquely capable of effectively helping your organization reach its goals – and serve its community.


With roots deep in the automotive industry, Franco has earned a reputation as the go-to resource for mobility and auto companies needing marketing and communications support.


Marketing and communications for nonprofit organizations are where heart and soul meet strategy and innovation.

Professional Services

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history.


We create targeted integrated communications programs that position our client partners as thought leaders and leverage our industry expertise to put a spotlight on their technology’s unique market value.


We provide a variety of integrated services to education client partners including supporting recruitment efforts, planning and managing large-scale events and growing brand awareness via high-impact media coverage.

Get Started

Contact us to learn more about making Franco an extension of your team.

What We’re Saying

June 18, 2024

Celebrating 60 Years: Franco Alumni Spotlight Featuring Pat Adanti-Joy

Pat Adanti-Joy revisits her eight years at Franco, starting as an account manager in 2012 to vice president.
June 12, 2024

frankly… Episode 47: Carve Your Own Niche in Communications

Lisa Lark discusses her time as a former high school English teacher and how her skills translate well to her communications journey.
June 11, 2024

Mackinac Policy Conference: 3 Tips from a First-Time Attendee

Integrated Communications Director Dan Horn shares his top tips and takeaways as a first-time attendee at the Mackinac Policy Conference.

Why We’re Legit

As a data-driven agency, generating tangible results for our clients is our top priority. We’re constantly honing our skills through continued learning, earning us numerous industry awards and recognitions.