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DATA DRIVEN.

PEOPLE POWERED.

That’s the Franco difference. Discover what happens when we combine analytics and insights with relationships and instinct.
Who We AreWhat We Do

What We Do

Whether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. They’re the bow that ties everything together. The program management expertise we’ve developed through working with many large, complex and diverse organizations means we have the knowledge and experience to ensure all details are taken care of when bringing your vision to life. When there are multiple projects running simultaneously and dozens of plates in the air, we keep everything flowing seamlessly, while always monitoring, analyzing what’s working and recommending ways to improve performance and results. Learn more about our specific capabilities:

Public Relations

We build integrated, high-impact PR programs that generate awareness, ignite action and connect brands to their desired audiences.

Marketing

We find true joy in building personas and mapping out buyer journeys aligned with our clients’ organizational goals. From multi-faceted consumer programs to comprehensive B2B campaigns, our marketing programs produce results.

Social Media

Through the collective power of real expertise and earned certifications, our team of digital strategists, community managers and content specialists build and manage social media programs aligned with overall marketing goals.

Advertising

Whether it’s through social media and digital or billboard and print, our designers, copywriters and buyers work in harmony to create and place ads that drive intended actions.

Creative

There’s no need to hire a separate creative team when you work with Franco. Our creatives focus exclusively on design and video production – including “stop the scroll” social images, bold billboards and memorable videos.

Analytics & Reporting

Data is woven into every facet of our work – from building the initial program to monthly reports that measure quarterly and year-over-year growth. We tell a story with data and make recommendations – not give you a report and expect you to interpret it.

Crisis Management

Reputation is everything. It takes years to build and only seconds to destroy. We’ll help you protect yours by creating, and when needed, implementing a crisis communications plan. We’ll work alongside you to provide counsel, address the issue and find the right approach to move forward – all with complete confidentiality.

Get Started

Contact us to learn more about making Franco an extension of your team.

Consumer

Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date.

Healthcare

Franco’s years of experience in healthcare communications render us uniquely capable of effectively helping your organization reach its goals – and serve its community.

Mobility

With roots deep in the automotive industry, Franco has earned a reputation as the go-to resource for mobility and auto companies needing marketing and communications support.

Nonprofit

Marketing and communications for nonprofit organizations are where heart and soul meet strategy and innovation.

Professional Services

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history.

Technology

As technology continues to rapidly grow and evolve, so does competition. In an increasingly saturated market, tech brands are facing more competition than ever as they’re challenged to compete for consumers’ attention before (and after) each strategic product launch or announcement.

Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.

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57

Years

What We’re Saying

Crisis ManagementMobilityPublic Relations
November 18, 2021

Continuing Communication Through the Pandemic, Supply Chain Disruptions and Worker Shortages

To say the last 18 months have been a challenge is an understatement. There’s been a perfect storm with the COVID-19 pandemic, worker shortages and now massive supply chain disruptions that are creating ripple…
Marketing
October 21, 2021

The Future of Marketing is Swinging Back to the Basics

If you’ve ever passed on a neat marketing idea that was fun and relatively simple to execute because you couldn’t directly tie it back to the bottom line, keep reading.
CreativeCulture
October 12, 2021

Franco Adds Senior Content Producer to Growing Team

If you’ve been paying attention to our content, then you know how we feel about integrated communications. For the past several years, we’ve been educating our clients and our team…

Why We’re Legit

As a data-driven agency, generating tangible results for our clients is our top priority. We’re constantly honing our skills through continued learning, earning us numerous industry certifications and awards.