That’s the Franco difference. Discover what happens when we combine analytics and insights with relationships and instinct.Who We AreWhat We Do
What We Do
We bring together our diverse specialties and skill sets to build integrated communications programs that deliver maximum impact. Our integrated programs include a wide range of owned media (website, email marketing, video), shared media (social media), earned media (media relations) and paid (digital/social/traditional advertising).
Whether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. They’re the bow that ties everything together. The program management expertise we’ve developed through working with organizations that range from small and scrappy to large and complex means we have the knowledge and experience to ensure all details are taken care of when bringing your vision to life.
When there are multiple projects running simultaneously and dozens of plates in the air, we keep everything flowing seamlessly, while always monitoring, analyzing what’s working and recommending ways to improve performance and results. Learn more about our specific capabilities:
Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.
What We’re Saying
Why We’re Legit
As a data-driven agency, generating tangible results for our clients is our top priority. We’re constantly honing our skills through continued learning, earning us numerous industry awards and recognitions.
Franco received an IABC Detroit Award of Merit in the media relations category for The Salvation Army Eastern Michigan Division’s annual Red Kettle fundraising campaign, along with an IABC Silver Quill Award for our social media work supporting The Salvation Army’s 32nd Annual Bed & Bread Radiothon.