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Data Driven.
People Powered.

That’s the Franco difference. Discover what happens when we combine analytics and insights with relationships and instinct.

Who We Are

Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.

What We Do

We bring together our diverse specialties and skill sets to build integrated communications programs that deliver maximum impact. Our integrated programs include a wide range of owned media (website, email marketing, video), shared media (social media), earned media (media relations) and paid (digital/social/traditional advertising).

Whether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. Learn more about our specific capabilities:

Public Relations

We build integrated, high-impact PR programs that generate awareness, ignite action and connect brands to their desired audiences.

Marketing

From multi-faceted consumer programs to comprehensive B2B campaigns, our marketing programs produce results.

Social Media

Our digital strategists, community managers and content specialists build and manage social media programs aligned with overall marketing goals.

Advertising

Our designers, copywriters and buyers work in harmony to create and place ads that drive intended actions.

Creative

Our creative team specializes in intentional design and strategy including “stop the scroll” social media assets, bold graphic design and memorable video.

Analytics & Reporting

We tell a story with data and make recommendations – not give you a report and expect you to interpret it.

Crisis Management

We protect reputations by creating and implementing crisis communications plans to provide client’s counsel and strategize the right approach to move forward – all with complete confidentiality.

Get Started

Contact us to learn more about making Franco an extension of your team.

Consumer

Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date.

Healthcare

Franco’s years of experience in healthcare communications render us uniquely capable of effectively helping your organization reach its goals – and serve its community.

Mobility

With roots deep in the automotive industry, Franco has earned a reputation as the go-to resource for mobility and auto companies needing marketing and communications support.

Nonprofit

Marketing and communications for nonprofit organizations are where heart and soul meet strategy and innovation.

Professional Services

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history.

Technology

We create targeted integrated communications programs that position our client partners as thought leaders and leverage our industry expertise to put a spotlight on their technology’s unique market value.

Education

We provide a variety of integrated services to education client partners including supporting recruitment efforts, planning and managing large-scale events and growing brand awareness via high-impact media coverage.

Get Started

Contact us to learn more about making Franco an extension of your team.

What We’re Saying

Culture
March 4, 2024

Thriving Through Transition: Franco Ownership Update

CEO Tina Kozak is now the majority shareholder and owner of Franco, along with Tina Sullivan and Nikki Little.
Podcast
February 22, 2024

frankly… Episode 39: Finding Wellness and Balance in the Digital World

Discover practical strategies for escaping digital burnout and fostering genuine personal and professional connections with Mark Ostach.
Culture
February 22, 2024

Franco Values in Action: Forward Motion

To kick off the 60th anniversary core value series, our CEO Tina Kozak shares how Franco incorporates Forward Motion in every day action.