What We Do
Whether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. They’re the bow that ties everything together. The program management expertise we’ve developed through working with many large, complex and diverse organizations means we have the knowledge and experience to ensure all details are taken care of when bringing your vision to life. When there are multiple projects running simultaneously and dozens of plates in the air, we keep everything flowing seamlessly, while always monitoring, analyzing what’s working and recommending ways to improve performance and results. Learn more about our specific capabilities:
Reputation is everything. It takes years to build and only seconds to destroy. We’ll help you protect yours by creating, and when needed, implementing a crisis communications plan. We’ll work alongside you to provide counsel, address the issue and find the right approach to move forward – all with complete confidentiality.
Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.
What We’re Saying
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I get it. Sometimes it’s the client that’s in love with disruption. That’s generally because they’re…
Why We’re Legit
As a data-driven agency, generating tangible results for our clients is our top priority. We’re constantly honing our skills through continued learning, earning us numerous industry certiﬁcations and awards.