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DATA DRIVEN.

PEOPLE POWERED.

That’s the Franco difference. Discover what happens when we combine analytics and insights with relationships and instinct.
Who We AreWhat We Do

What We Do

Whether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. They’re the bow that ties everything together. The program management expertise we’ve developed through working with many large, complex and diverse organizations means we have the knowledge and experience to ensure all details are taken care of when bringing your vision to life. When there are multiple projects running simultaneously and dozens of plates in the air, we keep everything flowing seamlessly, while always monitoring, analyzing what’s working and recommending ways to improve performance and results. Learn more about our specific capabilities:

Public Relations

We build integrated, high-impact PR programs that generate awareness, ignite action and connect brands to their desired audiences.

Marketing

We find true joy in building personas and mapping out buyer journeys aligned with our clients’ organizational goals. From multi-faceted consumer programs to comprehensive B2B campaigns, our marketing programs produce results.

Social Media

Through the collective power of real expertise and earned certifications, our team of digital strategists, community managers and content specialists build and manage social media programs aligned with overall marketing goals.

Advertising

Whether it’s through social media and digital or billboard and print, our designers, copywriters and buyers work in harmony to create and place ads that drive intended actions.

Creative

There’s no need to hire a separate creative team when you work with Franco. Our creatives focus exclusively on design and video production – including “stop the scroll” social images, bold billboards and memorable videos.

Analytics & Reporting

Data is woven into every facet of our work – from building the initial program to monthly reports that measure quarterly and year-over-year growth. We tell a story with data and make recommendations – not give you a report and expect you to interpret it.

Crisis Management

Reputation is everything. It takes years to build and only seconds to destroy. We’ll help you protect yours by creating, and when needed, implementing a crisis communications plan. We’ll work alongside you to provide counsel, address the issue and find the right approach to move forward – all with complete confidentiality.

Get Started

Contact us to learn more about making Franco an extension of your team.

Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.

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57

Years

What We’re Saying

CreativeDesign
September 21, 2021

Is the Business Card Dead? A Guide to “New Normal” Networking

Attending business and networking events is typically a common occurrence for the Franco team, but it’s been a while since regularly attending networking and business events was the norm. This…
Public Relations
September 14, 2021

Don’t Deal Disruption: How to Avoid Common Pitching Mistakes

Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I get it. Sometimes it’s the client that’s in love with disruption. That’s generally because they’re…
Advertising
August 30, 2021

How iOS 14 Impacts Your Digital Marketing Strategy

The sirens were sounded among digital advertisers well before Apple’s iOS 14 update was initially released in September 2020. If you can recall the headlines, there were lofty myths regarding…

Why We’re Legit

As a data-driven agency, generating tangible results for our clients is our top priority. We’re constantly honing our skills through continued learning, earning us numerous industry certifications and awards.