https://www.youtube.com/watch?v=XuTn671GRdo

DATA DRIVEN.

PEOPLE POWERED.

That’s the Franco difference. Discover what happens when we combine analytics and insights with relationships and instinct.

What We Do

We bring together our diverse specialties and skill sets to build integrated communications programs that deliver maximum impact. Our integrated programs include a wide range of owned media (website, email marketing, video), shared media (social media), earned media (media relations) and paid (digital/social/traditional advertising).

Whether you use one or every service we offer at Franco, strategic planning and program management are core parts of our integrated communications programs. They’re the bow that ties everything together. The program management expertise we’ve developed through working with organizations that range from small and scrappy to large and complex means we have the knowledge and experience to ensure all details are taken care of when bringing your vision to life.

When there are multiple projects running simultaneously and dozens of plates in the air, we keep everything flowing seamlessly, while always monitoring, analyzing what’s working and recommending ways to improve performance and results. Learn more about our specific capabilities:

Capabilities
Industries

Public Relations

We build integrated, high-impact PR programs that generate awareness, ignite action and connect brands to their desired audiences.

Marketing

From multi-faceted consumer programs to comprehensive B2B campaigns, our marketing programs produce results.

Social Media

Our digital strategists, community managers and content specialists build and manage social media programs aligned with overall marketing goals.

Advertising

Our designers, copywriters and buyers work in harmony to create and place ads that drive intended actions.

Creative

Our creative team specializes in intentional design and strategy including “stop the scroll” social media assets, bold graphic design and memorable video.

Analytics & Reporting

We tell a story with data and make recommendations – not give you a report and expect you to interpret it.

Crisis Management

We protect reputations by creating and implementing crisis communications plans to provide client’s counsel and strategize the right approach to move forward – all with complete confidentiality.

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Consumer

Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date.

Healthcare

Franco’s years of experience in healthcare communications render us uniquely capable of effectively helping your organization reach its goals – and serve its community.

Mobility

With roots deep in the automotive industry, Franco has earned a reputation as the go-to resource for mobility and auto companies needing marketing and communications support.

Nonprofit

Marketing and communications for nonprofit organizations are where heart and soul meet strategy and innovation.

Professional Services

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history.

Technology

We create targeted integrated communications programs that position our client partners as thought leaders and leverage our industry expertise to put a spotlight on their technology’s unique market value.

Education

We provide a variety of integrated services to education client partners including supporting recruitment efforts, planning and managing large-scale events and growing brand awareness via high-impact media coverage.

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Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.

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Years

What We’re Saying

Creative

March 27, 2023

4 Ways to Work Better with Your Creative Team

Based on the age-old “right brain/left brain” debate, it’s no surprise there can be some disconnect between marketers and creatives.

Lily

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Culture Podcast

March 24, 2023

frankly… Episode 15: Empowerment Comes in Unexpected Places

Rachel and Dan chat with Amy Vaughan, chief empowerment officer at Together Digital, about supporting women in digital.

[email protected]

Love0

Culture Featured DIM

March 13, 2023

Franco Donates to Two Detroit Nonprofits in Honor of 313 Day

Here in Detroit, March 13 isn’t just another day…it’s 313 Day – an opportunity to celebrate the culture and history of the city we call home.

Tina Kozak

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Why We’re Legit

As a data-driven agency, generating tangible results for our clients is our top priority. We’re constantly honing our skills through continued learning, earning us numerous industry awards and recognitions.

IABC Detroit selected Franco as a 2022 Beacon Awards winner for Agency of the Year. The Beacon Awards program recognizes excellence in communications in Michigan.