As a data-driven agency, we focus on measuring what matters. While vanity metrics (impressions and likes) are a component of our reports, we’ll never claim success from a spike in impressions or an increase in page likes. That’s just scratching the surface.
We’re committed to helping our partners develop performance goals and objectives that not only show real progress but also align with their overall organization goals, guiding the development of impactful programming that “moves the needle.”
We believe the key to successful programming is based on collaboration and continual optimization, which is why we meet with our client partners to review our strategies on a quarterly basis (at the minimum). If something isn’t working, we’ll know this from the data – and we’ll make recommended adjustments based on what we’re seeing. Conversely, we’ll continually dissect our most impactful campaigns to better understand why and how we can build on successes.