The Salvation Army Novi Thrift Store Grand Opening 
Explore our approach and results from The Salvation Army Novi thrift store grand opening event,…
admin@francoFebruary 28, 2025
Celebrating Franco’s 60th Year with an Integrated Communications Campaign 
See how Michigan’s longest-standing integrated communications marked its milestone anniversary with a year-long strategic campaign…
Lexi TrimpeJanuary 30, 2025
Integrated Event Marketing Drives Success at NADA Show 2024 
For the automotive retail industry, NADA Show is the premier annual event that brings together…
admin@francoSeptember 9, 2024
How Integrated Communications Helped Hospice of Michigan’s Annual Fundraiser Become a Sizzling Success 
See the integrated communications strategy that increased awareness and drove ticket sales for three Hospice…
admin@francoJune 26, 2023
Influencer & Media Preview Event Supports Successful Detroit Boutique Grand Opening 
See how this preview event with social influencers and local media supported The Salvation Army's…
Catherine PaceMay 11, 2023
Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermind 
Client automotiveMastermind Year 2022 Deliverables Social Media Graphic Design Video Post-Production Paid Media PR Support…
Lexi TrimpeJune 24, 2022
Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications 
>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…
Nikki LittleMay 13, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event 
>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…
Catherine PaceApril 1, 2022
A Creative Take on Nonprofit Storytelling for World AIDS Day 
An important element of nonprofit storytelling is a creative media relations strategy – finding that…
Lexi TrimpeFebruary 28, 2022
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic 
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
