Franco is an integrated communications agency that builds strategic programs for B2B and B2C clients in a variety of industries with a local, national and global reach. Our integrated programs include a wide range of PR, marketing, digital and creative services. Strategy and program management tie everything together, with data and analysis woven into every program from the onset. We deliver “big agency” programs while simultaneously being flexible, attentive and nimble.
We thrive on the principles of traditional public relations while embracing the combination of data driven, people powered integrated communications. Our team skillfully combines analytics and insights with relationships and instinct to build multi-faceted communications programs that define leaders, innovators and influencers in Detroit and around the world. That’s the Franco difference.
No matter the size of your communications program, we’ll think about ways to mine unique content to heighten visibility across all your promotional platforms. We’ll make recommendations on how to leverage opportunities across paid, earned, shared and owned platforms for an integrated program that aligns with your organization’s goals.
We are experts in strategic communications, and we understand the intricacies of working with multiple stakeholders within your business. We work to ensure a unified approach and messaging, as well as integration of strategies across platforms, functions and departments. We help our clients build scalable integrated communications programs to set them up for both short-term and long-term success.
When you partner with us, we become an extension of your team – a true partner you can count on to not only provide the best counsel and work product, but also one you truly enjoy working with. When we surveyed our clients, they noted that along with viewing us as a true partner, they most valued our quality of work, our accessibility and responsiveness, our reliability and the results we produce.
Above all, the Franco team has an unwavering commitment to our people, clients and community.