Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications 
>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…
Nikki LittleMay 13, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event 
>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…
Catherine PaceApril 1, 2022
A Creative Take on Nonprofit Storytelling for World AIDS Day 
An important element of nonprofit storytelling is a creative media relations strategy – finding that…
Lexi TrimpeFebruary 28, 2022
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic 
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
Lessons Learned: Digital Crisis Communications 
CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…
admin@francoNovember 16, 2020
Using Video to Virtually Connect a Community 
>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…
admin@francoOctober 7, 2020
Creating Content to Support Dealerships During COVID-19 Disruptions 
>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the…
admin@francoJuly 14, 2020
Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown Detroit 
The Franco team created and deployed an integrated communications program, combining earned, owned, paid and…
admin@francoApril 3, 2020
Buddy’s Pizza “out of the box” announcement launches Detroit-style pizza in West Michigan 
Franco has a long history of working with iconic Detroit brands. One of the most…
Nikki LittleMay 29, 2019
Social Media & Digital Advertising Strategy Reinvigorate The Salvation Army’s Radiothon 
For more than a decade, Franco has partnered with The Salvation Army for the annual…
Nikki LittleMarch 27, 2019
