Influencer & Media Preview Event Supports Successful Detroit Boutique Grand Opening 
See how this preview event with social influencers and local media supported The Salvation Army's…
Catherine PaceMay 11, 2023
Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermind 
Client automotiveMastermind Year 2022 Deliverables Social Media Graphic Design Video Post-Production Paid Media PR Support…
Lexi TrimpeJune 24, 2022
Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications 
>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…
Nikki LittleMay 13, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event 
>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…
Catherine PaceApril 1, 2022
A Creative Take on Nonprofit Storytelling for World AIDS Day 
An important element of nonprofit storytelling is a creative media relations strategy – finding that…
Lexi TrimpeFebruary 28, 2022
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic 
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
Lessons Learned: Digital Crisis Communications 
CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…
admin@francoNovember 16, 2020
Using Video to Virtually Connect a Community 
>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…
admin@francoOctober 7, 2020
Creating Content to Support Dealerships During COVID-19 Disruptions 
>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the…
admin@francoJuly 14, 2020
Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown Detroit 
The Franco team created and deployed an integrated communications program, combining earned, owned, paid and…
admin@francoApril 3, 2020
