MarketingMobility The Battery Show is Charging Up as Detroit’s New Hot TicketThe Battery Show has grown from a once sparsely attended trade show to the Detroit…Ed GarstenSeptember 25, 2023
CultureFeatured DIMMobility The Evolution of the Detroit Auto ShowThe Detroit Auto Show is evolving into something new. But if we’re being honest, exactly…admin@francoSeptember 26, 2022
MarketingMobility Putting PESO in the Driver’s Seat for Automotive EventsWe won’t bore you with the “unprecedented times” comments because we’ve all lived through the…Rachel BurnardJune 16, 2022
Crisis ManagementMobilityPublic Relations Continuing Communication Through the Pandemic, Supply Chain Disruptions and Worker ShortagesTo say the last 18 months have been a challenge is an understatement. There’s been…Catherine PaceNovember 18, 2021
- Related WorkCreativeMarketingMobilityMobility Successfully Turning an Automotive Materials Conference From In-Person to Virtual>>CHALLENGE Great Designs in Steel (GDIS) is the world’s longest-running automotive materials conference, but the…Nikki LittleJuly 1, 2021
- Related WorkAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityProfessional ServicesProfessional ServicesTechnologyTechnology Masterminding a Virtual Workshop Event for Automotive Audiences>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…Lexi TrimpeFebruary 25, 2021
- Related WorkAdvertisingAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityPublic RelationsTechnologyTechnology Using Integrated Media to Establish Brand Leadership in Automotive Tech>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…admin@francoFebruary 24, 2021
- Related WorkMobilityMobilityProfessional ServicesProfessional ServicesPublic RelationsSocial MediaTechnologyTechnology Creating Content to Support Dealerships During COVID-19 Disruptions>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the…admin@francoJuly 14, 2020
- Related WorkAdvertisingMarketingMobilityMobilityPublic Relations “Steeling” the North American International Auto ShowFor the past several years, car makers have been seeking newer, lighter materials to meet…Nikki LittleNovember 28, 2018