Meaning is in the Eye of the Beholder: Why Brands No Longer Own the Narrative 
The American Eagle advertising campaign with Sydney Sweeney is a lesson for other companies on…
admin@francoAugust 4, 2025
Brand Influence Has Changed: What Brands Must Do to Stay Credible 
Brand influence is no longer a communications function alone. Brand influence now reflects the entire…
admin@francoJuly 23, 2025
Worried About AI’s Environmental Impact? Here’s How to Make Your Digital Presence More Sustainable 
With AI more widely used, there are discussions about its environmental impact. Explore our tips…
Alex LondonJune 9, 2025
Communicating In Uncertainty: Leadership Must Show Up And Stay Human 
Our CMO Nikki Little shares how authentic, human-centered communication helps leaders build trust and navigate…
Nikki LittleJune 3, 2025
How to Choose the Right Tools & Avoid AI Overload 
Our Director of Digital + AI Lexi Trimpe explores key considerations for marketers looking for…
Lexi TrimpeApril 8, 2025
The Magic of AI Isn’t Really Magic – And That’s Okay 
Franco's Director of Digital + AI Lexi Trimpe shares how to empower communicators to explore…
Lexi TrimpeMarch 27, 2025
7 Strategic Planning Essentials for Marketing & Communications Success in 2025 
Explore seven tips for strategic planning that drives results and adapts to the changing communications…
Nikki LittleDecember 19, 2024
How Communicators Can Go Beyond Content Generation with Gen AI 
While gen AI is incredibly powerful for a variety of use cases including (but not…
Lexi TrimpeSeptember 17, 2024
Generative AI: Today’s Applications & Preparing for the Future 
76% of our clients believe generative AI will impact their organization. See how we're using…
Nikki LittleSeptember 10, 2024
2024 State of Website Traffic: The Good & the Bad 
Franco's senior paid media specialist, Ryan Solecki, shares the state of website traffic and tips…
Ryan SoleckiJuly 24, 2024
