MarketingSocial Media A Comprehensive Guide to Building an Influencer Marketing ProgramIn the ever-evolving world of social media, communicators and marketing professionals have the advantage of…Lexi TrimpeJuly 20, 2021
MarketingPublic Relations How to Amplify Earned Media Through Your Digital ChannelsHow can I extend the reach of my company’s earned media? How can I integrate…admin@francoApril 6, 2021
Marketing 3 Owned Media Best Practices for 2021In our previous blog post Owned Media Strategy: What it is and Why it Matters,…Lexi TrimpeMarch 4, 2021
Marketing How to Execute a Successful Virtual Product LaunchIn the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…Dan HornMarch 1, 2021
Marketing Owned Media Strategy: What it is and Why it MattersThe word “media” has become an insanely popular buzzword. Think about it – there’s social…Nikki LittleFebruary 9, 2021
Marketing Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the CommunityIt’s no secret this year was unique, but that didn’t stop our Franconians from working…Samantha MeyerDecember 20, 2020
Marketing 4 Tips to Turn an In-Person Event into a Successful Virtual EventVirtual and pivot. Two words communications and marketing professionals across all industries have heard more…admin@francoDecember 15, 2020
Marketing 4 Things B2B Decision Makers Must Do to Capture Attention & Generate SalesThe COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…Ed GarstenDecember 14, 2020
AdvertisingAnalytics & ReportingMarketingPodcast How to Boost Your Digital Strategy in 20212020 has been a rollercoaster ride for marketers. This year has brought changes and challenges…admin@francoNovember 23, 2020
Marketing 5-Step Guide for Updating Your 2021 Brand MessagingFor organizations around the globe, 2020 was a year ripe with lessons learned and quick…Lexi TrimpeOctober 23, 2020