The Battery Show is Charging Up as Detroit’s New Hot Ticket 
The Battery Show has grown from a once sparsely attended trade show to the Detroit…
Ed GarstenSeptember 25, 2023
Detroit Inspires Me: The Auto Industry Returns to the Streets of Detroit 
I'm jazzed about what's ahead here in Detroit because the auto industry is planning to…
Ed GarstenJune 8, 2022
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes 
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…
Ed GarstenSeptember 14, 2021
How to Navigate the Moving Communications Strategies of Mobility 
Remember the phrase “press” conferences? The word “press” was used because most of the reporters…
Ed GarstenApril 26, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? 
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales 
The COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…
Ed GarstenDecember 14, 2020
The Ultimate Media Pitching Guide 
Once you’ve mastered how to draft the perfect press release it’s time to reopen your…
Ed GarstenAugust 3, 2020
