CultureFeatured DIM Detroit Inspires Me: The Auto Industry Returns to the Streets of DetroitI'm jazzed about what's ahead here in Detroit because the auto industry is planning to…Ed GarstenJune 8, 2022
Public Relations Don’t Deal Disruption: How to Avoid Common Pitching MistakesLet me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…Ed GarstenSeptember 14, 2021
Culture How to Navigate the Moving Communications Strategies of MobilityRemember the phrase “press” conferences? The word “press” was used because most of the reporters…Ed GarstenApril 26, 2021
Advertising Volkswagen’s April Fool’s Stunt – Clever or Unethical?Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…Ed GarstenApril 1, 2021
Marketing 4 Things B2B Decision Makers Must Do to Capture Attention & Generate SalesThe COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…Ed GarstenDecember 14, 2020
Public Relations The Ultimate Media Pitching GuideOnce you’ve mastered how to draft the perfect press release it’s time to reopen your…Ed GarstenAugust 3, 2020