Employee advocacy is more than a buzzword. It’s an increasingly powerful strategy for communicating your organization’s key messages through your greatest asset – your people.
A recent study found that over 73% of people find posts from personal accounts to be more persuasive than posts from brand accounts. Not just organizations benefit from an employee advocacy program. A Hinge Research Institute study shows 86% of employees involved in a formal advocacy program said their involvement in social media had a positive impact on their career.
Whether your team shares updates on company news or culture, through an employee advocacy program, your organization’s content will be catapulted in front of new audiences who may otherwise be unfamiliar with your brand, with third-party validation already built-in.