Paid Media Specialist
“The Intentional, Intuitive Strategist”
As a paid media specialist, Alex London supports the agency and Franco’s clients in creating targeted and integrated digital marketing strategies and programs. From managing and optimizing digital advertising campaigns to developing creative and engaging copy, Alex lends her expertise to support a variety of integrated B2B, B2C and nonprofit communications strategies. Her curiosity, clever copywriting and deep understanding of digital platforms and respectively unique audience behaviors help drive connection and results for our clients.
Before joining Franco, Alex worked at Social Driver where she honed her digital skillset crafting digital advertising campaigns and developing social media content for clients in the healthcare and nonprofit industries.
When Alex isn’t working from our office with a view of the Detroit Riverfront, you might find her at a local coffeeshop sipping a matcha latte to energize the strategy behind her next big campaign. Coffee, a good skincare routine, gratitude journaling and yoga keep her grounded and ready to take on each day.
Alex holds a bachelor’s degree in integrative public relations with a minor in advertising from Central Michigan University.