“ Inquisitive Team Leader & Bubbly PR Pro ”

Amy Lafnear is an integrated communications supervisor at Franco, specializing in media relations, content writing and social media within the automotive, B2B and education industries. She’s a multifaceted communicator with years of experience providing exceptional service for clients in an agency setting. Amy focuses on telling her clients’ unique stories through her writing – no matter what medium – to make an impact and connect with new audiences.

While analytical and organized for clients, it’s Amy’s bubbly personality everyone equally loves. She embodies the Franco value of Family + Team + Community because she believes there is a special power when we view the world through the lens of how we can individually contribute to elevating the collective and creating more connection. She joined the team in February 2023 and has formed fast connections with the Franco team and clients alike.

Prior to joining Franco, she thrived in the agency world having held positions at Siren, Lambert and FleishmanHillard, in addition to working for Macomb County directly, always sticking around the City of Detroit (although her first job was at Chuck E. Cheese as everyone’s favorite mouse). Over the years as the city has changed and evolved, she has changed right alongside it, further embracing her tenacious spirit.

Amy’s favorite coworker is her sassy and sweet Yorkie Shih Tzu mix Maddie who she shares her home office with, but you can also find her sipping a lavender latte at Black Cat. Amy holds a degree in Public Relations from Wayne State University.