“Tenacious Trailblazer”

As strategic growth manager, Emily Hebert helps elevate the agency’s strategic impact and supports right-fit partnerships that accelerate long-term success. With a blend of strategic vision, disciplined project management and a results-oriented mindset, Emily drives quality in both client work and Franco’s new business growth efforts.

In her agency role, Emily works closely with Franco’s executive partnership to advance agency business development initiatives. She oversees the agency’s new business materials and processes – ensuring quality, consistency and alignment with Franco’s values while driving data-informed decision making and continuous improvement across the pipeline.

On the client side, Emily supports strategy and program management, translating business objectives into actionable, integrated communications programs for clients in economic development, B2B and consumer sectors. Her work spans internal and corporate communications, change management, media relations, event support and large-scale transformation initiatives. An advocate for communications strategies that move the most important business needles, Emily always starts a client partnership by seeking to understand the “why.”

Grounded in Franco’s Opportunity core value, Emily has wasted no time honing her skills and actively seeking out new challenges since joining the Franco team as an intern in early 2020. The tenacious and positive energy she brings to every team and project helped her quickly progress from an intern to a senior-level role.

A lifelong Detroit lover, Emily graduated from Wayne State University with a Bachelor of Arts in public relations. She’s now continuing her Detroit journey, residing in Midtown with her dog, Mocha.