“Data Warrior”

As an integrated communications director and Franco’s director of operations, Joe Ferlito leads the agency’s technology and data strategy with a keen eye toward our clients’ evolving needs. He is also responsible for managing integrated communications programs for some of Franco’s B2B clients.

One of Franco’s top advocates for data-driven communications, Joe’s work is guided by organization, analytics, reliability and Franco’s core value of Forward Motion. He is certified in Google Analytics, email marketing and the PESO Model, so next time you talk with Joe, ask him about the importance of integration, data and measurement for your communications efforts.

Since joining the agency in 2008, Joe has supported clients across the communications spectrum, from event planning for Tier 1 automotive suppliers and consumer brand grand openings to guiding clients’ strategic communications as they navigate complex mergers and acquisitions. Joe’s favorite question to ask is, “Are you doing it this way because it’s how you’ve always done it, or because it’s the best approach to meet your goals?”

Outside of work, Joe is a golfer and an avid outdoorsman with a passion for hunting and fishing. When he’s not on the course or lost in nature, you can find him traveling and spending time with his wife, Nicole, and their two children.

Joe holds a Bachelor of Science in advertising and public relations from Grand Valley State University. He is also a member of the Detroit Economic Club’s Young Leaders.