Senior Integrated Communications Specialist – Digital
“Digital Content Chameleon”
Kaitlin (Kaiti) Horn is a senior integrated communications specialist – digital, responsible for supporting social media strategy and content development, email marketing and more. She works on a variety of B2B and B2C accounts, as well as the agency’s marketing, ensuring digital strategies generate quality engagements and conversions. She combines her traditional communications skills, like writing and project management, with her digital expertise to creatively address client and agency needs in a unique and integrated way.
As a lover of storytelling and all things digital, Kaiti finds joy in becoming an extension of her client teams. Her creative process begins with deeply understanding her clients’ “why” and ends with producing captivating content that moves them toward their communications goals. Her supportive, easy going nature makes her a reliable teammate who can swiftly navigate long-term digital strategies and maintain flexibility when faced with short deadlines and unpredictability.
Prior to her role at Franco, Kaiti worked as a senior content strategist in account-based marketing at White Glove. While in that role, she helped financial advisors, estate planning attorneys and related professionals grow their practices through content marketing, digital strategies and more.
Her personal values are rooted in empathy, and her favorite quote is from Paulo Coelho’s book The Alchemist: “Remember that wherever your heart is, there you will find your treasure. You’ve got to find the treasure, so that everything you have learned along the way can make sense.”
Although she grew up in the northern part of the lower peninsula (Rogers City, Mich.), she loves living in metro Detroit with her fiancé, PJ.
Kaiti holds a Bachelor of Applied Arts in integrative public relations from Central Michigan University (CMU). While at CMU, she held executive board and leadership roles in the university’s student-run public relations firm, PR Central.