“Digital Marketing Maven”

As director of digital & AI, Lexi Trimpe empowers the Franco team to create and manage data-driven, digital programs that “move the needle” in tangible ways.

Lexi works with a variety of Franco’s B2B, automotive and SaaS clients, with vast experience spanning from social media strategy and email marketing to content creation for engineering and automotive retail audiences. As Franco’s digital team lead, Lexi helps drive innovation and excellence across the agency including spearheading Franco’s AI adoption task force.

Before joining Franco in 2018, Lexi worked as web editor for Hour Detroit, with bylines appearing in Dbusiness, Model D Media, Eater Detroit, Thrillist, Roads & Kingdoms and more.

A writer at heart, Lexi is always searching for the best way to tell a story — and the best platform to share it on. As a self-professed “professional nerd,” Lexi playfully attributes her lifelong love of the Internet to her parents buying her a Gateway computer in elementary school. With an early knack for HTML and a forever passion for hearing and telling stories, her digital marketing career is more than two decades in the making.

When not behind her laptop or camera lens, you can find Lexi in her garden or crafting alongside her husband, Rob, and their four-legged kids, Rocko and Gooby. Lexi holds a Bachelor of the Arts in journalism from Wayne State University.