“Wordsmith. Doer. Advocate.”

Tracy Wolf has a passion for storytelling, which she uses to make an impact for her clients and the people they serve. As an integrated communications manager, Tracy develops and executes integrated communications strategies for Franco’s nonprofit and consumer clients.

Her motivation to get out of bed in the morning is simple: she wants a challenge. Clients rely on Tracy’s counsel, particularly when storytelling and fundraising. She brings program management, media relations, social media and content development expertise to her clients’ programs.

Since joining Franco in 2018, Tracy has helped the agency earn recognition for award-winning work, including the IABC Heritage Region Silver Quill Awards, PRSA Diamond Awards and a very special PR Daily Agency of the Year Award.

Tracy believes in Franco’s core value of Courageous Truth and carries that torch with her wherever she goes. She believes integrity is crucial, and while it’s not always easy to speak up, when we do, we show our true selves – both in our professional and personal lives.

Tracy serves as a board member for the Society of Professional Journalists (SPJ) Detroit chapter. A proud alumna of Wayne State University, she earned her Bachelor of Arts in public relations with a minor in new media.

She resides in Livonia with her husband and two cats, Frankie and Milo.