Senior Integrated Communications Specialist
“The Wordsmith Wizard”
Tracy Wolf has a passion for storytelling, which she uses to make an impact for her clients and the people they serve. As a Senior Integrated Communications Specialist for Franco’s nonprofit and consumer teams, she provides her PR, media relations and social media expertise to help people and make a difference in our community.
Since joining Franco in September 2018, Tracy’s worked on The Salvation Army’s annual Red Kettle Campaign and Bed & Bread Club Radiothon, Hospice of Michigan’s statewide Barley, BBQ & Beats events and GMRENCEN’s annual Rockin’ on the Riverfront summer concert series.
Before joining Franco, Tracy worked in banking as a branch supervisor at TCF Bank. She also held an internship at SS Digital Media, where she learned the ropes of agency life and honed her digital marketing, social media and content development skills.
Tracy exudes Franco’s core value of Courageous Truth and is proud to carry that torch with her wherever she goes. She believes integrity is crucial, and while it’s not always easy to speak up, when we do, we show our true self – both in our professional and personal lives.
Tracy’s motivation to get out of bed in the morning is simple: she wants a challenge. The lifelong Michigander currently resides in Plymouth with her husband and two cats, Frankie and Milo.
A proud alumna of Wayne State University, Tracy earned a Bachelor of Arts in public relations with a minor in new media. She’s also a member of the International Association of Business Communicators (IABC) Detroit chapter.