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Women Owned · Integrated Communications Agency · Based in Detroit, Michigan since 1964

We connect the dots.

Trust Franco to integrate communications with the realities of your business.

We build integrated communications and marketing programs around what’s happening inside your organization and what’s shaping your business from the outside.

Who We Are What We Do

Driven by Care, Accountability and Innovation.

Franco has been a trusted Detroit PR agency since 1964 and is Michigan’s longest-standing PR agency. Today, as a women-owned, full-service integrated communications agency, we carry our same commitment to strategy, relationships and results into an expansive set of capabilities.

What sets us apart isn’t the channels we use or the services we offer. It’s how we move through the work. We lead with questions before we prescribe solutions. We show up as contributors, not just executors. We communicate proactively, adapt when priorities shift and report on outcomes rather than activity alone.

We show up the way you’d want any partner to – invested in your goals and accountable for the results that matter.

Trust ties everything together and is the bedrock of our partnerships.

What We Do

We bring together our diverse specialties and skill sets to build integrated communications programs in a way most agencies don’t.

Integration isn’t a diagram for us. It’s how we work. Every program moves through a continuous cycle of strategy, cross-channel management, data-driven insights and ongoing optimization. The result is a cohesive approach where no channel operates in isolation, no audience gets left behind and every tactic ladders back to the realities for your business – where you’re at today and the opportunity that is ahead.

Whether you need one service or several, strategic planning, program management, reporting and optimization are core to every client program. Learn more about our specific capabilities:

 

Public Relations

As a top public relations agency in Michigan, we build integrated, high-impact PR programs that generate awareness, ignite action and connect brands to their desired audiences. From media training and reputation management to crafting compelling narratives and securing media coverage, we connect brands to their desired audiences.

Marketing

We develop strategic communications strategies and marketing campaigns tailored to your unique business goals and target audience. Our integrated approach combines data-driven insights with creative expertise to deliver measurable results for B2B and B2C brands.

Social Media

Our team of seasoned social media experts builds programs that align with overall marketing goals. We create engaging content, manage online communities and implement targeted social advertising campaigns to expand your reach, increase brand awareness and drive meaningful engagement.

Advertising

Our designers, copywriters and buyers work in harmony to create advertising campaigns that generate measurable results. We leverage data-driven insights and A/B testing to optimize ad creative, messaging and landing pages, ensuring campaigns are precisely targeted and resonate with audiences across channels.

Creative

Our creative team specializes in intentional design and strategy including “stop the scroll” social media assets, bold graphic design and memorable video. We craft compelling brands, impactful visual identities and engaging marketing campaigns that resonate with target audiences and drive measurable results.

Analytics & Reporting

We transform complex data into actionable insights, providing clear recommendations and strategic guidance to optimize your integrated communications efforts – and drive meaningful business results.

Crisis Management

We protect reputations by creating and implementing crisis communications plans to provide client’s counsel and strategize the right approach to move forward – all with complete confidentiality. Our experienced team specializes in crisis media relations, reputation management and recovery strategies to minimize negative impact and preserve brand integrity.

AI Enablement

We guide marketing and communications teams through AI adoption, aligning new technologies with strategic business goals. Our approach focuses on strengthening trust and driving measurable results while maintaining the highest standards of ethics and accuracy. From deep SEO/AIO audits and hands-on workshops to ongoing digital transformation consulting, we provide the clarity and confidence needed to accelerate your brand’s impact.

Consumer

Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date. We specialize in creating consumer marketing and communications strategies that drive engagement, increase visibility and deliver measurable results.

Healthcare

Franco’s years of experience in healthcare communications render us uniquely capable of effectively helping your organization reach its goals – and serve its community. Our experience in healthcare marketing, strategic communications and public relations enables us to create strategies that enhance visibility, build trust and drive engagement.

Mobility

With roots deep in the automotive industry, Franco has earned a reputation as the go-to resource for mobility and auto companies needing marketing and communications support. Our proven expertise in automotive PR and mobility marketing increases brand visibility, builds trust and drives engagement in an ever-evolving sector.

Nonprofit

Marketing and communications for nonprofit organizations are where heart and soul meet strategy and innovation. We understand the unique challenges and rewards that come with communicating for social good, developing targeted marketing campaigns, building community engagement and raising awareness for impactful causes.

Professional Services

Marketing a professional service requires a completely different approach than marketing a product – something we’ve successfully done countless times in our almost 60-year history. We leverage our experience to develop tailored marketing strategies that build trust, showcase expertise and generate leads.

Technology

We develop targeted, integrated communications programs that position technology companies as industry leaders, showcasing their innovations and unique value propositions to drive market adoption, growth and investment.

Education

We provide a variety of integrated services to education client partners including supporting recruitment efforts, planning and managing large-scale events and growing brand awareness via high-impact media coverage.

Economic Development

Franco is a trusted partner to municipalities, associations, destinations and major events, developing integrated communications strategies that attract talent, promote industry growth and elevate the unique stories of communities across the globe.

What We’re Saying

ConsumerCrisis ManagementWhen the Lights Go Out: What Spirit Airlines’ Shutdown Reveals About Crisis Communications in 2026
May 13, 2026

When the Lights Go Out: What Spirit Airlines’ Shutdown Reveals About Crisis Communications in 2026

Learn how Spirit Airlines’ shutdown highlights the importance of empathy, stakeholder trust and proactive crisis communications.
Nina Scarpelli
Love0
Podcastfrankly… Episode 90: 20 Years and Counting for the Movement Music Festival
May 1, 2026

frankly… Episode 90: 20 Years and Counting for the Movement Music Festival

Dan is joined by Brent Snavely for a conversation with Sam Fotias about Detroit's Movement and Jazz Festivals.
Nina Scarpelli
Love0
MarketingTrust Is Your Brand’s Most Valuable Asset—But How Do You Build It?
April 17, 2026

Trust Is Your Brand’s Most Valuable Asset—But How Do You Build It?

Trust is the secret weapon for brand building, effective communications and leadership.
Nikki Little
Love0

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