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Who We Are

Franco is an integrated communications agency that builds strategic programs for B2B and B2C clients in a variety of industries with a local, national and global reach. We’re proud to be a women-led and women-owned agency, with CEO Tina Kozak serving as the first woman CEO in the Franco’s history.

Our integrated programs include a wide range of PR, marketing, digital and creative services. Strategy and program management tie everything together, with data and analysis woven into every program from the onset. We deliver “big agency” programs while simultaneously being flexible, attentive and nimble.

We thrive on the principles of traditional public relations while embracing the combination of data driven, people powered integrated communications. Our team skillfully combines analytics and insights with relationships and instinct to build multi-faceted communications programs that define leaders, innovators and influencers in Detroit and around the world.

That’s the Franco difference.

No matter the size of your communications program, we’ll think about ways to mine unique content to heighten visibility across all your promotional platforms. We’ll make recommendations on how to leverage opportunities across paid, earned, shared and owned platforms for an integrated program that aligns with your organization’s goals.

 
 
 
 
 
 
 
 
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We are experts in strategic communications, and we understand the intricacies of working with multiple stakeholders within your business. We work to ensure a unified approach and messaging, as well as integration of strategies across platforms, functions and departments. We help our clients build scalable integrated communications programs to set them up for both short-term and long-term success.

When you partner with us, we become an extension of your team – a true partner you can count on to not only provide the best counsel and work product, but also one you truly enjoy working with. When we surveyed our clients, they noted that along with viewing us as a true partner, they most valued our quality of work, our accessibility and responsiveness, our reliability and the results we produce.

Above all, the Franco team has an unwavering commitment to the growth and shared prosperity of our people, clients and community.

Our ability to form meaningful connections is based on our dedication to six core values:

Empathy 
Ability to listen and consider others’ thoughts and feelings (appreciating their perspective) before passing judgment or taking action.

Family + Team + Community
A safe place where we take time to understand each other, care for each other, win, lose and find greater purpose.

Persistence 
Tenacity to get the outcomes we expect (that meet or exceed our standards).

Forward Motion 
Taking deliberate, adaptive and/or motivating actions that draw our inner spirit and tenacity in order to achieve a relevant objective, goal or vision.

Opportunity
A company culture and environment that supports and inspires employee and client development.

Courageous Truth 
Daring to remain authentic and true to our values when expressing our beliefs and/or making decisions.

What Our Clients Say

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What the team is doing is very transformational for our firm. [I] would not be able to do this internally, much less at a fraction of the quality that we are receiving. Executive team feels we have the right partner for this important work.

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Always timely, always professional, always pleasant, always helpful. Just the best team.

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They are an extension of our in-house communications and marketing team operating as consultative partners to help us achieve our goals. Always provide honest and respectful perspectives and recommendations.

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I have worked with many agencies and the level of support/follow-through we get from Franco is unmatched.

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[They] care for client success. They bring a different perspective based on experience across a wide range of industries.

Practicing What We Preach

We fundamentally believe in continuing education to bring the most up-to-date integrated communications expertise to our team and clients.

We have invested in putting our team members through the PESO Model certification through the USC Annenberg School for Communication and Journalism. Additionally, several team members hold a variety of certifications in email marketing, content marketing, social media and SEO. Franco also pays for professional development memberships and other learning/training opportunities for our team members.

Join the Franco Team

Learn more about joining our eclectic, passionate and experienced team that is comprised of former journalists, corporate communications pros, customer service specialists and more.

Join Our Team

Client Work

See our integrated communications capabilities in action.

Our Work
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