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Consumer

Franco’s wide range of consumer-facing programs have led to some of our most diverse and recognized local and national campaigns to date. Not only do these programs begin at research and planning, but they also span beyond strategy and implementation to include results analysis, benefiting the client long after the campaign ends.

From integrated communications programs that generate awareness for grand openings to media relations training and marketing strategies that empower consumer brands to overcome constantly evolving sales challenges, our team has a clear understanding of B2C marketing and businesses’ communication needs in today’s consumer-first era.

Related Work

- Related WorkConsumerCrisis ManagementRebuilding Consumer Trust Through Proactive Crisis Communications
June 3, 2025

Rebuilding Consumer Trust Through Proactive Crisis Communications

Franco has supported many consumer-facing clients with reputation management and crisis communications, helping to implement proactive communication strategies that rebuild trust and ensure accountability.
ConsumerNonprofitPublic RelationsThe Salvation Army Novi Thrift Store Grand Opening
February 28, 2025

The Salvation Army Novi Thrift Store Grand Opening

Explore our approach and results from The Salvation Army Novi thrift store grand opening event, leveraging influencer and media partnerships.
- Related WorkConsumerConsumerPublic RelationsA Slice of Success: Reimagining National Detroit-Style Pizza Day Campaign for Buddy’s Pizza
September 28, 2023

A Slice of Success: Reimagining National Detroit-Style Pizza Day Campaign for Buddy’s Pizza

Explore Franco's integrated approach to supporting Buddy's Pizza reimagine Detroit-Style Pizza Day in 2023.

Let us put our consumer industry expertise to work for you.