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AI Enablement

AI has changed how people search, evaluate and choose brands. Your audiences are getting answers from platforms that may never cite you, and your team is under pressure to show what AI adoption is returning. Using AI is no longer the differentiator. The advantage belongs to teams that can prove AI is making their marketing and communications more visible, more efficient and more accountable, all while maintaining ethical use of the tools and ensuring accuracy of results.

Franco combines advanced AI expertise with more than six decades of communications experience, giving us a perspective that pure technology consultancy can’t replicate. We understand not only what AI can do, but how its use affects your audiences, reputation, employees and business goals.

Every engagement starts with the outcome you need and a baseline you can measure against, and every recommendation holds to the highest standards of ethics and accuracy. Our approach doesn’t start with tools. It starts with asking what you need to achieve, then aligning technology, process and guardrails to those goals. We help clients use AI to make better decisions, produce better work and create better outcomes without sacrificing trust.

Whether it’s an AI visibility diagnostic, a hands-on workshop or an ongoing partnership, we help marketing and communications teams turn AI from an experiment into measurable business performance.

Our AI Services Include:

01. AI Visibility Diagnostic

Search is evolving, but fundamentals still matter. Our AI Visibility Diagnostic shows where your brand appears when AI platforms answer questions in your category, where competitors are cited instead of your brand and what it will take to close the gap. We combine a deep technical review of your site with a strategic evaluation of visibility, brand goals and content alignment, drawing on our expertise in brand narrative, content strategy, site performance and search accessibility.

Since AI visibility can’t be built through technical optimization alone, our recommendations consider the full communications ecosystem—from authoritative earned media and expert content to site accessibility, brand consistency and third-party credibility.

The diagnostic covers AI answer visibility and brand portrayal, competitor citation and content gap analysis, site structure, performance and user experience, plus the authority signals that determine whether AI platforms treat your brand as a credible source.

You’ll receive a report and presentation with key findings, a 90-day priority plan and content ideas supported by keyword research, along with the baseline metrics and KPIs we measure progress against.

02. AI Implementation Workshop

This hands-on workshop identifies the three to five highest-value AI use cases for your team, then puts them to work. It’s built for marketing and communications leaders who need proof of impact, not another round of experimentation.

We start with a short assessment of your team’s goals, pain points, current tools and baseline performance. During the session, we map core processes; determine what should be automated, augmented or remain human; rank use cases by value and effort and then design pilot workflows your team can run immediately.

You’ll leave with customized outputs tailored to your team, such as a prioritized roadmap, pilot workflows with baseline measures, a library of prompts, detailed tool recommendations and the guardrails that keep AI use responsible: acceptable use, data and privacy protocols, human review, disclosure guidance and escalation protocols if AI produces an unexpected or high-risk result. Flexible to your team’s size, needs and availability (we offer workshops in-person and virtual at various lengths of time), the workshop delivers working proof of value in weeks.

03. AI Performance Partner

For organizations ready to embed AI and digital transformation into their daily workflows, we offer consulting that extends beyond audits and workshops. We collaborate with your team to integrate AI capabilities across paid, earned, shared and owned media, focusing on efficiency, clarity and measurable outcomes.

Successful AI adoption is as much a people challenge as a technology challenge. We help leaders establish the workflows, expectations, training and change communications needed to make adoption stick.

Ongoing support includes AI visibility monitoring, tool and model evaluation, AI-assisted workflow design and automation, prompt development, process redesign, manager enablement and change management, along with the approval workflows and human review standards that keep output accountable. We measure and report on the impact of the work, grounded in Franco’s integrated communications approach, so leadership sees the value and your team gains confidence and momentum as AI becomes part of everyday work.

We also help teams build lasting AI proficiency through role-specific workflows, ongoing coaching and evolving best practices as technology changes.

Ready to get started?

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AI Enablement FAQs

What is AI enablement for communications and marketing?

AI enablement helps teams use AI to improve clarity, speed and results across planning, content and measurement. It aligns tools with goals, so work stays accurate, ethical and on brand.

How is Franco’s AI Visibility Diagnostic different from a traditional SEO audit?

We combine a deep technical review of your website with a comprehensive analysis of brand narrative, visibility and content alignment across organic search platforms and Large Language Models (LLM)s. You get clear findings, prioritized recommendations, keyword-backed content ideas and KPIs that tie search and LLM visibility to business outcomes.

What will we receive from the AI Visibility Diagnostic?

You’ll receive a report and presentation with key findings, a 90-day priority plan, content ideas supported by keyword research and the baseline metrics and KPIs we measure progress against. We include guidance for owned, earned, shared and paid so your search and AI strategy works across the PESO Model.

Who should attend the AI Implementation Workshop?

Leaders and practitioners from communications, marketing and adjacent teams such as product or HR will find value in this workshop. If you touch planning, content, analytics or approvals, you belong in the room.

How do you ensure accuracy, data privacy and ethical use of AI?

We use a documented approach grounded in ethics, quality checks and data privacy. Our internal AI Taskforce trains our team in responsible use, so client work remains trustworthy and compliant.

Can you help with change management and training?

Yes. We support playbooks, role design, workflow updates and ongoing coaching so adoption sticks and scales.

What does AI enablement cost?

Pricing ranges from $8,700 to $16,500 based on scope and program complexity. We align investment with goals and timelines during discovery.

Do you offer ongoing AI consulting and program support?

Yes. Our integrated experts work alongside your team to operationalize AI, maintain governance, optimize workflows and track KPIs. Support can include roadmap management, internal resource development (including prompt frameworks and libraries), training, reporting and vendor evaluation and selection.

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