Being Fashionable When Writing for the Internet

I’ve always been interested in fashion. Mainly accessories: scarves, shoes, hats. My collection of hats has grown considerably over the years. I wear fedoras, baseball caps, berets, and my favorites, “writing hats.” These are the “hats” you wear when writing for different mediums. Their styles are different. You have APA, MLA, AP, broadcast writing, etc.[…]

Show, don’t tell: How to make media days work for clients

Since I first started working in public relations, I’ve had the pleasure of working with a plethora of culinary experts and promoting some of the most talked-about restaurants, wine bars and breweries in the area. In doing so, I’ve learned a thing or two regarding the best way to go about sharing news and information[…]

My time as an intern: Life at a PR agency

You’ve landed your dream internship and the hard part’s over…or so you thought. You’ve heard the rumors about the job being intense, the pressure being on and the pace being fast.  But did you believe it? Working at an agency is all of the above and more. It’s a fast-paced, competitive and most of all[…]

From particle physics to parts of speech

What a universe we live in.  And now we’re one step closer to understanding how it all began. This was the big news out of CERN, the European Organization for Nuclear Research in Geneva, for people who think about things like why matter has mass (hint: it’s not because you supersized your meal). We’re talking[…]

Changing Careers at 30: Making the Switch from Retail to PR

Whether working in retail or public relations, knowing how to tailor your message to different audiences is important. Switching careers can be scary at any age. There’s uncertainty, hesitation and a slew of other emotions that can make you question your decision. Changing careers in your 30s release all those emotions and then some. Trust[…]

Four tips for taking newsworthy event photos

It’s no secret that newsrooms are changing. Staff has been cut and reporters nowadays are expected to wear multiple hats, from writing and editing to photography and video production. As a result, these staff reductions have made getting a reporter out to cover your event even more challenging. So you had your event and no[…]