On the PR job hunt: You get one chance to make a first impression

“Look, if you had one shot, or one opportunity to seize everything you ever wanted. Would you capture it or just let it slip?” Detroit’s Eminem gives great advice that is easily relatable to a job search. Anyone who has gone through the job interview process knows how much work goes into it. Some may[…]

Adventures in PR with convertibles, crustaceans

Driving up the New England coast line in a convertible is not what I would call a bad day at the office.   Last Thursday, I had the opportunity to support our client, The Haartz Corporation, at the annual New England Motor Press Association’s Rag Top Ramble and Crustacean Crawl.  Haartz supplies the topping material for[…]

Tools a PR pro can’t live without – a Franco perspective

A PR pro’s job can be hectic and fast paced. Working in this industry, we have to learn and master many tools of the trade to do our job effectively. In this case, my definition of a tool is anything and everything I use to get the job done, from my notepad and pen to[…]

You want to do what? Is that even possible?

Me: Let’s create a Kid Rock pizza with his Badass beer, and have an official day created for Buddy’s Pizza. Client: That’s a great idea, but can we do that? Me: Why not?! Results: Kid Rock approved a Badass Detroiter Buddy’s Pizza. Kid Rock was spotted wearing a Buddy’s Badass Pizza shirt on the JumboTron[…]

Joe Ferlito’s series of unusual PR experiences: Part 5

Are you hearing what I’m hearing? “We listen to our clients, understand their needs and create communications programs that support their business goals.” – Franco’s vision. Listening is something we consciously do. However, hearing or perceiving sound, is another matter. A recent unusual PR experience tested our hearing and led to a great team-building exercise.[…]