The Franco team is an active group. And many nights you’ll find a handful of Franconians out and about in the city we love, Detroit. Working out of the GM Renaissance Center in downtown Detroit affords us the opportunity to experience the best this city has to offer, from restaurants and bars to concerts and[…]
Growing up near Detroit, I loved going to the North American International Auto Show. This year, for the first time, I got to check out the show during preview week. As crazy as I thought the auto show was during public days, trying to run from press conference to press conference during press preview was[…]
We hired Franco to publicize our 65th anniversary as a project. Because they did a great job, we are happy to continue our partnership with them.
Staying Power is essential in business. A consistent public relations program will keep you relevant and boost your ROI.
If you saw my last post, you’ll know we are in full-swing with the North American International Auto Show in Detroit. Last week we saw hundreds of new car reveals for the media, which was followed by a sneak-peek for the industry and was capped off by the Charity Preview event. What you may not[…]
The days are shorter, the weather is cooler – that can only mean one thing for a girl in automotive public relations in Detroit –auto show season is upon us! For those of us who work in and around the auto industry, it’s an exciting and busy time.We saw some great product introductions at the[…]
As public relations professionals, we aim to connect our clients with the media, business partners and clients. And, in a digitally driven society, it’s becoming increasingly more important for brands to stay connected and open to all avenues of communication. Public relations and marketing professionals agree there is value in both social media and traditional[…]