Networking: Love it or hate it, an essential business tool

I have a secret. Not all PR people love networking. Not every PR pro is a natural at working a room. Some actually dislike, even dread, networking opportunities. And there’s a big difference between enjoying events, and actually being an effective networker. But love it or hate it, networking is an essential skill for any
-> Continue reading Networking: Love it or hate it, an essential business tool

Franco is Hiring an Assistant Account Executive

Do you love to write, tweet and network? If you’re apt to brag to visitors about the newest Detroit restaurants or Michigan-brewed beer, we should talk. Franco is looking for a creative, detail-oriented Assistant Account Executive with at least one year of media relations experience (agency experience preferred). The ideal candidate has strong organizational, media
-> Continue reading Franco is Hiring an Assistant Account Executive

Franco is Hiring an Account Executive

Do you have an affinity for all things highly engineered and a knack for uncovering angles that cut through the clutter of today’s media market? If so, Franco needs someone like you! We’re looking for a creative, detail-oriented Account Executive with at least three (3) years experience. Automotive, tech and/or B2B experience required. The ideal
-> Continue reading Franco is Hiring an Account Executive

Interviewing for Video: 5 Best Practices

The popularity of videos has grown exponentially over the past few years and trends show that it’s not stopping any time soon. If you’re working in PR, marketing or social media, you’ll probably have to record a video at some point. Whether you’re a video pro or just starting out, these best practices are going
-> Continue reading Interviewing for Video: 5 Best Practices

Bob Bury

Detroit Historical Society CEO shares why Detroit inspires him

We recently had the pleasure to ask Bob Bury, Detroit Historical Society Executive Director and CEO, a few questions about the museum and how Detroit inspires him.   Tell us what’s coming up at the museum: Well you know 2017 is a big year for the city. There’s been a lot of big years for
-> Continue reading Detroit Historical Society CEO shares why Detroit inspires him

Franco on the Town

From TV segments to business symposiums, this month we were busy supporting our clients! Marie and Jen attended Avalon International Bread’s bake house tour and interacted with members of the media. James and Pretzel Bell’s Executive Chef, Mike Trombley, stopped by TV20 Detroit to celebrate the restaurant’s one-year anniversary and March Madness specials. Dan and his
-> Continue reading Franco on the Town

Detroit Inspires Me Twitter Chat Recap

In honor of 313 Day, Detroit’s unofficial holiday, Franco hosted our first Detroit Inspires Me Twitter chat. In order to spark uplifting conversations about Detroit, we asked people to share some of the things that inspire them about the city. Here’s what we talked about: Q1: What inspires you about Detroit? Q1: What inspires you
-> Continue reading Detroit Inspires Me Twitter Chat Recap

Reflecting on Detroit’s Eastern Market

Since its debut in the 1800s, Eastern Market has grown into one of Detroit’s most iconic destinations. With fresh food, restaurants, businesses, art and more, the historic shopping district never falls short of interesting things to do, see or taste. Ed Deeb, who some have referred to as “The Go-To Guy of Detroit, worked for
-> Continue reading Reflecting on Detroit’s Eastern Market