The motto of the Boy Scouts of America is to always “Be Prepared.” This is good general advice for everyone, but something that PR professionals need to take to heart. Breaking news, crises, events, emergencies and urgent client needs can happen with a moment’s notice. While many of us are connected 24 hours a day, seven days a week thanks to mobile phones, what do you do when something comes up unexpectedly that takes you away from the office? How do you handle these situations?
In taking a very informal survey of some of the folks around the Franco office, I found a number of us are prepared for just about anything – from the very obvious extra cell phone chargers (and possibly a back-up iPad) and computer cords – to some of the more obscure things that only experience tells us to have on-hand. We have flat, comfortable shoes in case of an emergency or an event where we might be on our feet for a few hours the ladies have heels should something take us away during the evening hours for a more formal event. We keep bottled water and snacks in the office for those sometimes long nights. A handful of us keep suit coats in the office too– just in case we need to be dressed more professionally. In fact, a former Franco employee had a packed suitcase in the event a client had an urgent need that would cause her to travel overnight.
What do you keep at your office to ensure you’re prepared for anything and everything that might happen?