Tag Archives: Cayce Karpinski

What to wear on your first day in public relations

Second graders, college students, interns and CEOs all face a similar predicament on their first day. They all stand in front of their closets and wonder, “What should I wear?” Public Relations professionals recognize the importance of first impressions. The question of what to wear is the simplest form of branding. What we’re really asking is: what am I going to wear that will properly reflect my brand. Here are a few tips to ease the first-day jitters and have you looking your best on your first day in PR. And these tips apply for other “big days” whether it’s a big client event, a new business pitch, a critical performance review or some other important occasion where you want to look and feel your best.

Whether it’s the first day of school or the first day on the job, making a good impression starts with the perfect outfit.

The first day
Plan your outfit at least one day in advance. Mornings are already stressful enough as it is. When you know exactly what you’re going to wear and the outfit is all laid out ready to go, it shaves at least fifteen minutes off your morning.

Wear something classic and conservative on your first day. I suggest slacks, a nice blouse or sweater and a timeless piece of jewelry. It’s also helpful to think back to your interview with the company and recall what the person who interviewed you was wearing. Use that as a template for your outfit and add a flourish of something uniquely “you” to it.

Wear comfortable shoes. Chances are you’ll be walking quite a bit on your first day – touring the building, learning where to pick up the mail, where to grab lunch, etc. I suggest wearing flats or a kitten heel.

You nailed the first day, so now what?
The thing about the first day is that there’s a second day, and a third – you can’t keep wearing the same thing (unless you’re Steve Jobs, of course). Those transitioning into the work world have it the hardest. They don’t have a wardrobe filled with seamless work attire and shelling out the cash to buy it isn’t in exactly the cards.

My advice: start shopping the sale racks, now! Go for conservative, timeless pieces of the highest quality you can afford. These items can be pretty expensive, but when they go on sale, you can get some incredible deals.

The best advice I’ve ever received
Dress for the position you’re working towards, not the position you currently hold. My grandmother gave me this advice when I was young and it’s never left me. It’s a powerful reminder that it’s not just about looking the part; it’s about being the part and having the goods to back it up.

Cayce Karpinski is an assistant account executive at Franco Public Relations Group. You can reach her at (313) 567-5093 or karpinski@franco.com. Follow her on Twitter at @CayceK_.


What it’s really like living in downtown Detroit

The conversation always starts the same. “How’s it going? Where are you living? What’s new?” The typical playing catch-up with family or friends.

I’m proud to say that on most days, I take the Detroit People Mover to work.

Then the conversation turns. They get a curious look in their eye, and appear as if they’re about to ask me something deeply personal. “Cayce, I have to ask.” They lean in as if Big Brother is listening, as if there’s some conspiracy theory surrounding what’s to follow. Then it comes out.

“What’s it really like living in downtown Detroit?” Is it really changing?”

As a third generation Detroiter, I understand their apprehensiveness. This isn’t the first time Detroit’s renaissance has been promised.

I like to say that I learned the history of Detroit from the stories told around my dining room table. My grandfather’s side all served in the Detroit Police Department, my grandmother’s side was comprised of Detroit firemen, and my father is a Detroit business owner.  I’ve heard it all – from the glory days, to the flight to the suburbs, to the corruption and disgrace that flagged the city’s streets. So I understand the skeptics; people have been let down before.

But I’m here to tell you the truth. Detroit’s renaissance has never been more alive. This time it’s different. This time, businesses and people are moving downtown.

I asked WJR Program Director Kevin Metheny, who has lived all over the U.S. and now resides in downtown Detroit, what he thought about the renaissance of Detroit. He said: “I don’t think anyone in her/his right mind moves to Detroit in 2013. However, one may very well choose to enroll in a cause. I am all in on Detroit.”

Enrolling in a cause – that’s the best way to describe living in Detroit. Public relations professionals understand the power of a cause. You can build all the buildings money can buy, clean the streets and offer incentives, but change doesn’t happen until people get behind it and support the cause. And that’s where we come in, that’s our job – to rummage through the infrastructure until we find the beating heart; the idea behind it all that makes it personal.

Living downtown I can feel the beating heart. It’s what sets the rhythm for our swagger, our tenacity and our relentless drive for change. There is no better place to live and work than downtown Detroit.

Cayce Karpinski is an assistant account executive at Franco Public Relations Group. You can reach her at (313) 567-5093 or karpinski@franco.com. Follow her on Twitter at @CayceK_