What to wear on your first day in public relations

Second graders, college students, interns and CEOs all face a similar predicament on their first day. They all stand in front of their closets and wonder, “What should I wear?” Public Relations professionals recognize the importance of first impressions. The question of what to wear is the simplest form of branding. What we’re really asking[…]

What it’s really like living in downtown Detroit

The conversation always starts the same. “How’s it going? Where are you living? What’s new?” The typical playing catch-up with family or friends. Then the conversation turns. They get a curious look in their eye, and appear as if they’re about to ask me something deeply personal. “Cayce, I have to ask.” They lean in[…]