Get your brand in front of the camera!

6 Steps to Get Your News Published

Media relations – it’s the crux of public relations. It’s storytelling. It’s writing. It’s relationship building. Depending on your clients’ industries, the way you conduct media outreach may differ, but the fundamentals are the same. Here are the steps for a successful strategy to get your news published: 1. Identify goals and objectives. The first[…]

Show, don’t tell: How to make media days work for clients

Since I first started working in public relations, I’ve had the pleasure of working with a plethora of culinary experts and promoting some of the most talked-about restaurants, wine bars and breweries in the area. In doing so, I’ve learned a thing or two regarding the best way to go about sharing news and information[…]