TK On the Plaza - puppy day

Franco On the Town – July Edition

The month of July took Franco to Oregon, local events and we even had a chance to play with puppies. Marie and Jen celebrated Buddy’s 70th anniversary with the unveiling of a new mural outside the original location on the corner of Six Mile and Conant in Detroit. Detroit Street Artist Fel3000ft painted an original[…]

Franco with KEM at Flint Water Distribution Event

Franco on the Town – January Edition

  January was all steel, LEGOs and Red Wings Hockey for the Franco team. Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.   Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.   Sarah,[…]

Franco News: Fortunate and Horn Promoted, Reeves Brought-on Full-time

Ann Marie Fortunate Promoted to Account Supervisor With a strong background in manufacturing and technology, Fortunate has been an asset to the agency’s B2B team. In her new role, she will continue serving the B2B markets with an emphasis on media relations and marketing strategy.   Dan Horn Promoted to Senior Account Executive Horn also serves[…]

Building Relationships through Community Involvement: Tips from Franco CEO Dan Ponder

Celebrating 30 years with Franco Public Relations Group, our CEO Dan Ponder has cemented himself as a business leader in Detroit. But Franco is far from his only commitment in the region. Ponder is also an active member of the community, serving in leadership positions for organizations throughout the state, including the Detroit Regional Chamber[…]

Franco Celebrates National Punctuation Day

Today is National Punctuation Day, and since punctuation is PR’s middle name – Hello, my name is… Public Punctuation Relations – the Franco team decided it would only be right to give our two cents. So, after a bit of research on how to celebrate National Punctuation day we came up with three questions to[…]

Internal communications – Keeping employees in the loop

As public relations professionals, our clients and coworkers at Franco Public Relations Group expect us to keep a constant eye on the media, and help them create positive reputations and relationships in their communities. One important aspect of our field that often flies under the radar is building those same relationships within a company. Many[…]

Creating meaningful, social media-worthy content for B2B companies

Social media is a valuable and versatile tool for companies to connect with a number of different audiences. As different social networks evolve, businesses in more industries have seen the ways these sites can help them achieve their own objectives. Although social media marketing has its roots in business to consumer marketing, social networks are[…]

Keeping up with the North American International Auto Show

Growing up near Detroit, I loved going to the North American International Auto Show. This year, for the first time, I got to check out the show during preview week. As crazy as I thought the auto show was during public days, trying to run from press conference to press conference during press preview was[…]

Paid, owned and earned media – Finding the right balance

One of the most important decisions a company can make while constructing its media strategy is to decide the type and location of content that will have the greatest influence on its audience. For many, the first question that comes up in making this decision is whether to focus on creating paid, owned or earned[…]

Making it permanent – My experiences transitioning from intern to employee

Coming to Franco last September as an intern, I was happy to hit the ground running. Just after the Labor Day weekend, I was introduced to my colleagues as they hurried around the office, catching up from the weekend and running through their to-do lists. After getting set up and acquainted with the office and[…]