Tag Archives: Dan Horn

Franco On the Town – July Edition

The month of July took Franco to Oregon, local events and we even had a chance to play with puppies.

Marie and Jen celebrated Buddy’s 70th anniversary with the unveiling of a new mural outside the original location on the corner of Six Mile and Conant in Detroit. Detroit Street Artist Fel3000ft painted an original art piece that blends directly into the sky.

JS and MS at Buddy's mural

Pictured left to right: Jen, Wes Pikula – Buddy’s Pizza vice president of operations, Michelle Lawton – Buddy’s Pizza marketing director, Marie, and Fel3000ft – Detroit street artist and muralist.

Jermaine got a tour of the Fox 2 truck during a live shot at Belle Isle for the 34th annual Metro Detroit Youth Day.


Brittanie took photos at Metro Detroit Youth Day. Here she is catching some great shots of kids in the boxing ring.


Ann Marie gave the camera a big smile while checking out a RAV4 Hybrid  at NWAPA (Northwest Automotive Press Association) Drive Revolution in Portland, OR.


Mary captured playful moments at Pathways Academy’s daycare photo shoot to help promote the Detroit charter school. Pathways Academy is geared toward 7th through 12th-grade pregnant or young parents.

Pathways photo shoot

Dan, Andrea and Lauren pause for a photo during Comerica Bank VIP Party at Cheli’s Chili. The Franconians are using their event knowledge at every Saturday Detroit Tigers home game.

DH, AK, LC at Comerica VIP Party

Tina got her puppy fix in during Pet Day On the Plaza. She spent time with this adorable Puggle (the offspring of a beagle and a pug).

“This is me and my new boyfriend, Louie.” – Tina

TK On the Plaza - puppy day

Mary and Rene enjoy some sunshine on a Fisher Building balcony overlooking downtown Detroit during a recent building photo shoot.

MP and RC at Fisher building

Elizabeth, Mary and Rene joined communications professionals from throughout metro Detroit at the DBusiness Breakfast Series. Guests enjoyed a presentation from Tom Wilson, president and CEO of Olympia Entertainment, detailing plans for the new Little Caesars Arena and the city of Detroit.

ERS, MP, RC at DBusiness Breakfast series

Franco on the Town – January Edition


January was all steel, LEGOs and Red Wings Hockey for the Franco team.

Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.

Franco Team at SMDI NAIAS Booth


Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.

Franco at NAIAS Charity Event


Sarah, Andrea and Pat celebrating a partnership between Arbor Hospice and Henry Ford Village.

Franco at Arbor Hospice and Henry Ford Event


Elizabeth, Alex, Sasha and Tina K. at the LEGOLAND Lego brick GMRENCEN reveal at NAIAS.

Franco at GMRENCEN LEGOLAND Reveal at COBO Center


Andrea and Mary with Motown recording artist, KEM at The Salvation Army water distribution event to assist those affected by the Flint water crisis.

Franco with KEM at Flint Water Distribution Event


Dan H., Lori, Tina K. and Sarah cheered on Joe as he and the rest of the Stahls’ team took on the Detroit Red Wing Alumni team.

Red Wings Alumni vs. Detroit Red Wings Alumni



Coming in February: Opening of Granite City Detroit, Bed & Bread Radiothon, Automation Alley at the DIA, Chicago Auto Show

Franco News: Fortunate and Horn Promoted, Reeves Brought-on Full-time

Ann Marie Fortunate Promoted to Account Supervisor


With a strong background in manufacturing and technology, Fortunate has been an asset to the agency’s B2B team. In her new role, she will continue serving the B2B markets with an emphasis on media relations and marketing strategy.


Dan Horn Promoted to Senior Account Executive

Dan Horn

Horn also serves on the agency’s B2B team, supporting clients in the automotive, technology and professional service industries. As a senior account executive, he will continue his work with various B2B clients providing media relations, marketing support and social media.




Sasha Reeves Transitions to Assistant Account Executive

Sasha Reeves After joining Franco as a PR Coordinator in March, Reeves takes on the new role of assistant account executive. She brings strong media relations, event planning and graphic design support to a variety of consumer and nonprofit clients. Prior to joining Franco, Sasha served as the public relations and marketing development intern at Special Olympics Michigan in Mount Pleasant.

Building Relationships through Community Involvement: Tips from Franco CEO Dan Ponder

Celebrating 30 years with Franco Public Relations Group, our CEO Dan Ponder has cemented himself as a business leader in Detroit. But Franco is far from his only commitment in the region. Ponder is also an active member of the community, serving in leadership positions for organizations throughout the state, including the Detroit Regional Chamber of Commerce, the Michigan Chamber of Commerce, St. John Providence Health System, The Salvation Army Eastern Michigan Division, Crime Stoppers of Michigan and the United States Army.

As public relations professionals, our careers are based on building strong relationships, whether they are with the media, clients and their audiences or the community as a whole. I sat down with Dan to gain a better understanding of how his leadership positions have shaped his career.

Ponder has selected the organizations that he serves in the community based on topics that he is passionate about: promotion of business in the community, creating a connected regional community for businesses of all sizes and giving a voice to those in need.

With Crime Stoppers and The Salvation Army, Ponder works with other board members to improve services for those in need in Detroit and the surrounding communities. These organizations improve our region by addressing key concerns of crime, safety and poverty in Metro Detroit by providing a support system to those who need it – an objective that Ponder is passionate about addressing.

2012: Franco CEO, Dan Ponder named to the Metropolitan Detroit Advisory Board of The Salvation Army.

2012: Franco CEO, Dan Ponder named to the Metropolitan Detroit Advisory Board of The Salvation Army.

With organizations like the Detroit Regional Chamber of Commerce and the Michigan Chamber of Commerce, Ponder works to build relationships between Michigan businesses of all sizes.

“Michigan’s businesses depend on one another to share their skill sets and work toward shared missions,” said Ponder. “It is important that businesses of all sizes get involved in the community to work together and ensure our collective voice is heard by policy-makers and community leaders.”

This regional view of the business community has changed the way that Ponder views the community. The business and community decisions made in Detroit have an important impact throughout the state and region, and through his community involvement, Ponder has applied this knowledge to all aspects of his work, whether that means daily operations at Franco, or his work to build a healthy community in our region.

Dan Ponder’s involvement includes a wide range of organizations working to improve the regional community and business climate.

Dan Ponder’s involvement includes a wide range of organizations working to improve the regional community and business climate.

Ponder also shared his advice for those interested in becoming more involved in their community through leadership roles:

“Make sure the organization is something you’re passionate about that can also tie to your own career and organizational goals. I believe actively participating in all of the organizations I work with, and it helps to engage when the organization is working toward similar goals to your own.”

Ultimately, community involvement is a win-win-win for public relations professionals. Engaging with other leaders in the region leads to an improved community, stronger relationships and increased cooperation between businesses for a strong regional business climate.

Dan Horn is a senior account executive at Franco Public Relations Group. You can reach him at (313) 567-5008 or horn@franco.com.

Franco Celebrates National Punctuation Day

Today is National Punctuation Day, and since punctuation is PR’s middle name – Hello, my name is… Public Punctuation Relations – the Franco team decided it would only be right to give our two cents.

So, after a bit of research on how to celebrate National Punctuation day we came up with three questions to impart on our fellow Franconians:

  1. What are your punctuation pet peeves?
  2. What’s your favorite punctuation and why?
  3. What are the most-common punctuation mistakes you see on a daily basis?

Here are some of their responses:

What are your punctuation pet peeves?

“My biggest pet peeve is when people don’t know the difference between there, they’re and their!”

Elizabeth Robbins-Sabourin, Account Manager

There, Their, They're

“The usual…there, their and they’re; you, your and you’re; two, to and too. I can’t take it when people don’t know how to use apostrophes.”

Ann Marie Fortunate, Account Supervisor

“Multiple exclamation points at the end of a sentence. One exclamation is sufficient enough to portray your excitement.”

Andrea Kenski, Senior Account Executive


“When people constantly use the Oxford comma. Just got done editing some web content and had to take out like a million of them… Unnecessary!”

Dan Horn, Senior Account Executive

“I really dislike the Oxford comma. I think extra commas are silly, outdated and unnecessary.”

Tina Kozak, President


What’s your favorite punctuation and why?

“The em dash – one of my personal favorite punctuation marks – is a great way to draw attention to an aside in your sentence. (If you’re trying to make the information you’re inserting less disruptive to the flow of your narrative, parentheses work better.)”

John Mozena, APR, Account Manager

“Commas – they help break up a sentence. There’s nothing worse than a run-on sentence.”

Joe Ferlito, Account Manager

“When it comes to social, the em dash reigns supreme. It can add pause and drama to your copy – ultimately making it more effective. It also doesn’t hurt that it only takes up one character!”

Alex Fulbright, Digital Marketing Specialist


What are the most-common punctuation mistakes you see on a daily basis?

“Grammar typos because people rely solely on spellcheck instead of reading.”

Joe Ferlito, Account Manager

“On Twitter, too many people sacrifice punctuation on the altar of 140 characters. However, missing punctuation can change the meaning of a sentence where simply abbreviating a word would not.”

John Mozena, APR, Account Manager


Chime in with your punctuation hang-ups, faux pas and most common fails in the comments section.

Paid, owned and earned media – Finding the right balance

Advertising and public relations can work together to find the perfect balance of paid, owned and earned media for a company to effectively communicate its messages to each of its audiences.

One of the most important decisions a company can make while constructing its media strategy is to decide the type and location of content that will have the greatest influence on its audience. For many, the first question that comes up in making this decision is whether to focus on creating paid, owned or earned content.

Paid and owned media, such as advertisements, brochures or newsletters gives the company full control over the content included in the media. These forms are great for targeting internal audiences or broadcasting self-promotional information. However, when targeting external audiences such as potential customers, earned media gives the audience a sense of trust.

At Franco, we generate earned media for our clients in a variety of ways. Through media relations, we are able to work with reporters to spread the word about their businesses without the use of paid or owned media.

In addition to working with traditional media, social media posting can help generate earned media. Social networks allow users to take posted information, whether it comes in the form of owned media (posts to your own page) or paid media (sponsored posts or site advertisements), and share it with their friends and connections. Each time that post is shared, it becomes earned media.

The combination of traditional media relations and an effective social media strategy allows your messages to reach to audiences through a variety of trusted third-party voices.

Dan Horn is an assistant account executive at Franco Public Relations Group. You can reach him at (313) 567-5008 or horn@franco.com. You can also follow him on Twitter @DanHorn90.


Making it permanent – My experiences transitioning from intern to employee

Coming to Franco last September as an intern, I was happy to hit the ground running. Just after the Labor Day weekend, I was introduced to my colleagues as they hurried around the office, catching up from the weekend and running through their to-do lists. After getting set up and acquainted with the office and the maze of the GM Renaissance Center, I was pulled in to learn about a few projects that I would be supporting throughout my internship.

The first week was just how I imagined life in a PR agency: busy, fast-paced and exciting. I was so happy to be a part of Franco, working on projects that have such a huge impact on the metro Detroit community. The 2012 Comerica Hatch Detroit competition was coming to a close with a fury of media attention, and The Salvation Army’s 2012 Red Kettle Campaign was in the planning stages, preparing for its November kick off.

Working on these projects, I learned valuable lessons that I use every day at Franco. Although today I work with a different client list,
many in different industries, my experience as an intern influences the way I approach every task. From improving time management to building on my writing and networking skills, I finished my internship ready for increased responsibilities and excited to officially join the amazing Franco family.

The Salvation Army Red KettleCampaign was among the first assignments I assisted with as an intern atFranco. Former Red Wing Kirk Maltby and announcer Ken Kal helped out during abell ringing competition with other Red Wings alumni and staff.

Today, long after both Hatch and the Red Kettle campaign have passed (and are approaching once again), I am working as an assistant account executive and still learning new ways to better serve our clients. So much has changed in my nine months at Franco: my title, clients, tasks and a few desks. But, I can say that one thing has remained the same, my excitement to arrive every day to something new at a company that strives for excellence on all fronts, from our client work to our company culture.

Dan Horn is an assistant account executive at Franco Public Relations Group. You can reach him at (313) 567-5008 or horn@franco.com. You can also follow him on Twitter @DanHorn90.

Dan Horn

Dan Horn

Account Executive

A music enthusiast, Dan can often be found in a record store flipping through vinyl or at home playing a variety of instruments from guitar and harmonica to piano and drums. In warmer months, he spends his time working on restoration projects in the garage. His favorite restorations include his 1974 VW Beetle and a 1974 Triumph Spitfire.

As an account executive, Dan serves on Franco’s B2B team and supports clients in the automotive, technology and professional service industries with media and community relations, research and event planning.

Prior to joining Franco, Dan served as promotions director of Grand Valley State University’s student radio station, where he managed contests, media relations and the station’s online presence through website and social media support. He also worked with the student-run PR firm on campus handling media and community relations, event planning and social media for nonprofit and consumer clients.

Dan holds a Bachelor of Science in advertising and public relations from Grand Valley State University.

Follow him on Twitter: @DanHorn90