Tag Archives: Daniel Stocking

Tools a PR pro can’t live without – a Franco perspective

A PR pro’s job can be hectic and fast paced. Working in this industry, we have to learn and master many tools of the trade to do our job effectively.

In this case, my definition of a tool is anything and everything I use to get the job done, from my notepad and pen to my car and cell phone.

You might be surprised to learn that some of a PR pro’s most important tools can be found in the junk drawer at home. For example, I might use a pair of scissors to cut the hardcopy of a story about Arbor Hospice (client) out of the pages of the Detroit News and I’ll probably reach for a glue stick next to adhere the story and masthead to a piece of white paper, completing the clip. A little old-fashioned with the internet but it’s important because stories aren’t always posted on the web and not all papers have a digital edition.

Some of the more unique tools PR pros use includes media monitoring services such as News Power Online and Critical Mention. Subscribing to these services allows us Franconians to monitor TV, radio, print and digital media from across the globe for mentions of our clients. Not only do these services keep an eye on media near and far they also allow us to pinpoint, clip and download audio and video copies to save in our files or share with clients. This tool comes in handy when a client is mentioned by an out of market media outlet or a client requests a copy of a specific segment.

When I asked a few of my Franco colleagues what tools they can’t live without and this is what they had to say:

For Vice President Tina Sullivan, it’s her tasks list in Microsoft Outlook. “My schedule is constantly changing and having a dynamic task list allows me to move dates and tasks around as often as necessary. Being able to update on the fly keeps me on top of my everyday to-do’s.”

Account Executive Andrea Kenski relies on her iPhone and the Evernote app to help stay organized. “This free app has saved my life when it comes to remembering things, but what I like most is that it saves documents, ideas and images across my electronic devices, including my iPhone, iPad and computer.”

There are still more tools vital to the completion of our day-to-day tasks, such as a rolodex (I know, it’s old fashioned), dictionary and thesaurus, email and even Facebook and Twitter for monitoring current trends and connecting with audiences. But a PR pro’s most important tool comes from within. Creativity is what drives progress and innovation in our line of work. By opening our minds to new ideas and opportunities, we are able to develop and implement strategies that break the mold.

On a side note, I thought this discussion warranted an honorable mention for the office coffee maker. Many of us would be lost without our morning cup of Joe.

What are some tools that you couldn’t live without?

Dan Stocking is an assistant account executive at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com. Follow him on Twitter @danielstocking.

My weekend at the Special Olympics State Summer Games

Being the hyperactive, never-sit-still-kind of guy that I am, I always need something to do. On days off work at Franco Public Relations Group, you can usually find me working on cars at my family’s tire shop or in the yard doing some landscaping, but you’ll never catch me sitting around. So when this guy, my college roommate at CMU and current copy editor for the Quicken Loans blog, suggested heading up to Mt. Pleasant to volunteer for the Special Olympics Michigan 2013 State Summer Games, I thought what better way to spend a couple of days off than to help make a difference with an organization I wholeheartedly support.

Franco’s own Daniel Stocking was eager to take a photo with two inspiring participants who competed against each other during my first game as a bocce ball official at the Special Olympics 2013 State Summer Games in Mt. Pleasant.

I volunteer because it feels good to make a difference in someone’s life, in this case, to brighten the day of the Special Olympic athletes, their families and fans. I never expected it would be the athletes who would make a difference in my life. During my two days officiating bocce ball games, I admired the competitiveness of the athletes who gave it their all in pursuit of the gold. But my most remarkable observation was that of the camaraderie and sportsmanship displayed at the games. Win or lose, you would always hear competitors offer ‘congratulations’ or ‘good luck’ to each other. The environment surrounding the Summer Games was completely uplifting and it struck me that we could all learn a thing or two from these outstanding athletes.

Franco’s Daniel Stocking and his former college roommate, Keith Guyot, volunteered recently and spent time with athletes of the Special Olympics State Summer Games.

I’m already looking forward to coming back next year! If you’re interested in learning more about Special Olympics of Michigan, visit www.somi.org. Or check out some of my other favorite metro Detroit charities in need of a few helping hands, including Focus: HOPE, United Way of Southeastern Michigan, Summer in the City and The Salvation Army of Metro Detroit.

What are some of your favorite organizations to volunteer with?

Dan Stocking is an assistant account executive at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com.  Follow him on Twitter @danielstocking.

What we love about our jobs – Daniel Stocking

At Franco, our culture is based on a company-wide commitment to excellence. Excellence is more than providing a quality product; it’s much deeper than that. It’s the Franco team working in unison to achieve the best results for our clients.

To attain excellence, each team member must believe in this philosophy. I believe that to truly be successful, you must love what you do and do what you love. So, I decided to ask my fellow Franconians:  ‘What do you love about your job?’

Let us know what you do, and why you love it.

Dan Stocking is an assistant account executive at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com.  Follow him on Twitter @danielstocking.

My time as an intern: Life at a PR agency

Having the right people around you makes for a great internship experience. I found those people right here at Franco.

You’ve landed your dream internship and the hard part’s over…or so you thought. You’ve heard the rumors about the job being intense, the pressure being on and the pace being fast.  But did you believe it?

Working at an agency is all of the above and more. It’s a fast-paced, competitive and most of all a fun experience.  Companies like Franco give interns the opportunity to dive in head first and experience a wide range of public relations practices.

Reasons why agency internships reign supreme:

Opportunity

Interning at an agency can open the door to new experiences, networking opportunities and a chance to work on different accounts including nonprofit, automotive, consumer and health care. If you didn’t know what type of public relations you wanted to practice, you will after interning at a full-service agency like Franco.

Many mentors

Agencies are full of talented PR practitioners servicing a slew of different accounts. With so much talent in one room mentors are easy to come by. If you are open to learning and taking criticism you will be exposed to a diverse group of professionals who specialize in different areas from social media to media relations. It is up to you to take advantage of this opportunity and make the best out of your internship.

Never a dull moment

Agency work is fast paced and the pressure is always on to meet daily deadlines. This makes for an exciting work week full of new challenges and hands-on learning. A good agency internship keeps you occupied with relevant tasks that help you develop professionally; you won’t have time to fetch anyone’s coffee!

Networking

From day one you will be on the phone, emailing and shaking hands. Agency internships give you the chance to put yourself out there and meet different people. Networking on social websites such as Linkedin, Facebook and Twitter offer advantages, but nothing leaves a lasting impression like face-to-face conversation. You will have the chance to meet members of the media, business people and the public. It’s the perfect opportunity to showcase your talents to the decision makers and influencers of the PR world.

Finding an internship is important but finding one perfect for you is a nice bonus. Working at Franco is  perfect for me.  What do you look for in an internship?

Dan Stocking is an intern at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com.  Follow him on Twitter @danielstocking.

What we love about our jobs – Daniel Stocking

At Franco, our culture is based on a company-wide commitment to excellence. Excellence is more than providing a quality product; it’s much deeper than that. It’s the Franco team working in unison to achieve the best results for our clients.

To attain excellence, each team member must believe in this philosophy. I believe that to truly be successful, you must love what you do and do what you love. So, I decided to ask my fellow Franconians:  ‘What do you love about your job?’

Let us know what you do, and why you love it.

Dan Stocking is an assistant account executive at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com.  Follow him on Twitter @danielstocking.