Top 7 takeaways from Digital Marketing Boot Camp

Didn’t make it to the Detroit Regional Chamber‘s Digital Marketing Boot Camp? Franco team members Adriane, Jen and James summarized the top takeaways (and tweets) from a morning of impressive presenters and panelists including Sola Obayan, Eric Hultgren, Eric Thomas and Marcus Burrell. 1. Don’t get caught up on vanity metrics While vanity metrics, like the number of likes on a[…]

Detroit is a city full of opportunity

I had the privilege of attending the unveiling of Dan Gilbert’s vision for Detroit yesterday; a vision that will undoubtedly become a reality, because as Gilbert pointed out, he doesn’t have a Plan B as it would distract from Plan A. While much of what we saw was conceptual, the opportunity that exists is very[…]