Ethical framework guides the practice of public relations

Number two particularly caught my eye in a recent PR Daily piece debunking “10 misconceptions about PR” . . . that PR pros distort the truth. For those who believe our profession is all about “trickery and deception,” the trade pub accurately countered that public relations is based on telling the truth and building trust.[…]

Ethical behavior breeds PR success on many levels

Morals, principles, common sense and partnerships all share a common component – ethics. From an early age, we’re taught to play nice with others. If you wouldn’t want something done to you, don’t do it to others is a lesson we learn at a young age. Seems simple, right? It is simple, and in the[…]