PR Pros On-The-Go Stay Organized with These Mobile Apps

If you’ve spent much time in PR or social media you know the importance of organization all-too well. Life in PR moves pretty fast. If you don’t stop and look around once in a while – your client could miss a great press opportunity. All apologies to Ferris Bueller, the truth is, staying organized is[…]

Tools a PR pro can’t live without – a Franco perspective

A PR pro’s job can be hectic and fast paced. Working in this industry, we have to learn and master many tools of the trade to do our job effectively. In this case, my definition of a tool is anything and everything I use to get the job done, from my notepad and pen to[…]