Tag Archives: Evernote

PR Pros On-The-Go Stay Organized with These Mobile Apps

If you’ve spent much time in PR or social media you know the importance of organization all-too well. Life in PR moves pretty fast. If you don’t stop and look around once in a while – your client could miss a great press opportunity.

All apologies to Ferris Bueller, the truth is, staying organized is half the battle in PR. When meetings are scheduled on top of one another, we squeeze them to fit in our fully-synced, cloud-based calendars. As PR professionals we learn how to juggle impossible deadlines and keep everyone smiling. It feels something like the speed of certain superheroes, sans capes.

How do we do it? I’d like to say coffee. It’s more than that.

In the office here at Franco and offsite at client meetings you’ll find me clutching a smart phone, lugging a laptop, likely with an iPad buried in my bag, too. They’re all armed with apps meant to keep me organized and on task.

Account Manager Stephanie Casola knows it takes more than just a great cup of coffee to make it through the day in the busy world of PR. Here are some ways she uses technology to stay organized.

Account Manager Stephanie Casola knows it takes more than just a great cup of coffee to make it through the day in the busy world of PR. Here are some ways she uses technology to stay organized.

Here are a few of my favorite ways to keep the PR work flowing, and save some time to enjoy life, too:

  • On Task – It started with a hard cover planner in high school and the concept is still the same. I jot everything down in one of three calendars – iCal, Google or Exchange – all of which are synced to my phone. Alerts are my everything. This information is all backed up to the cloud so I can see it on my laptop or iPad, just in case. How Type A is that?
  • Taking Note – As a former reporter, I’m apt to grab a pen and flip pad at my desk or for a conversation, but I do enjoy the concept and features of Evernote on-the-go. When you want to remember something or share it – with someone else or yourself – it’s sleek and efficient.
  • Getting there – When running from one meeting to another, some days it feels like I don’t have a chance to think about how to get where I am going before stepping into the car. I am too focused on the exciting ideas our team has come up with, or the results we have to report. That’s when I appreciate driving directions assistance apps likes Waze, Google Maps, even Siri on Apple Maps for assistance. Just plot in your destination and follow along – it’s magic. Add handy parking options once I arrive, like Parkmobile and I can make it on time.
  • Letting it all go – Turning the day off can be just as important as being present, tuning in and focusing on the task at hand. When you need a quick 5 minute reset or rest at the end of a long day, apps like Happify or Headspace make it possible.

What are your ways of working it all out? Share them in the comments.

Stephanie Angelyn Casola is an account manager on the run at Franco Public Relations Group. She leads the consumer and social media teams and can be reached at 313-567-5048 or casola@franco.com. Tweet her at @stephcasola.

Tools a PR pro can’t live without – a Franco perspective

A PR pro’s job can be hectic and fast paced. Working in this industry, we have to learn and master many tools of the trade to do our job effectively.

In this case, my definition of a tool is anything and everything I use to get the job done, from my notepad and pen to my car and cell phone.

You might be surprised to learn that some of a PR pro’s most important tools can be found in the junk drawer at home. For example, I might use a pair of scissors to cut the hardcopy of a story about Arbor Hospice (client) out of the pages of the Detroit News and I’ll probably reach for a glue stick next to adhere the story and masthead to a piece of white paper, completing the clip. A little old-fashioned with the internet but it’s important because stories aren’t always posted on the web and not all papers have a digital edition.

Some of the more unique tools PR pros use includes media monitoring services such as News Power Online and Critical Mention. Subscribing to these services allows us Franconians to monitor TV, radio, print and digital media from across the globe for mentions of our clients. Not only do these services keep an eye on media near and far they also allow us to pinpoint, clip and download audio and video copies to save in our files or share with clients. This tool comes in handy when a client is mentioned by an out of market media outlet or a client requests a copy of a specific segment.

When I asked a few of my Franco colleagues what tools they can’t live without and this is what they had to say:

For Vice President Tina Sullivan, it’s her tasks list in Microsoft Outlook. “My schedule is constantly changing and having a dynamic task list allows me to move dates and tasks around as often as necessary. Being able to update on the fly keeps me on top of my everyday to-do’s.”

Account Executive Andrea Kenski relies on her iPhone and the Evernote app to help stay organized. “This free app has saved my life when it comes to remembering things, but what I like most is that it saves documents, ideas and images across my electronic devices, including my iPhone, iPad and computer.”

There are still more tools vital to the completion of our day-to-day tasks, such as a rolodex (I know, it’s old fashioned), dictionary and thesaurus, email and even Facebook and Twitter for monitoring current trends and connecting with audiences. But a PR pro’s most important tool comes from within. Creativity is what drives progress and innovation in our line of work. By opening our minds to new ideas and opportunities, we are able to develop and implement strategies that break the mold.

On a side note, I thought this discussion warranted an honorable mention for the office coffee maker. Many of us would be lost without our morning cup of Joe.

What are some tools that you couldn’t live without?

Dan Stocking is an assistant account executive at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com. Follow him on Twitter @danielstocking.