Tweeting Trackside: Behind-the-Scenes with the Grand Prix Social Team

Picture this: an Indy Car sporting the Facebook and YouTube logos on either side, an Instagram logo on the nose and a Twitter logo center stage on the rear wing. Behind the wheel OTTO Detroit CEO, Mark Russell, is focused on placing higher in the standings than he did at last year’s race. While his chief engineer[…]

Breaking the age barrier: Reaching older generations through social media

Social media, once a simple tool for young people to connect with friends across long distances, has evolved over the years to become a communications tool reaching people of all ages. A 2013 Pew Research study found that, while younger generations are still more active on social media, the number of older people who use[…]

Tools a PR pro can’t live without – a Franco perspective

A PR pro’s job can be hectic and fast paced. Working in this industry, we have to learn and master many tools of the trade to do our job effectively. In this case, my definition of a tool is anything and everything I use to get the job done, from my notepad and pen to[…]

Cyber Shot is a reminder of how much we’ve evolved

I received a cyber flash-from-the-past a few months back via a former colleague who posted a photo on Facebook from one of my earliest jobs in public relations. There was a fresh-faced me among my PR Associates co-workers atop downtown Detroit’s Penobscot Building in a promotional image that would accompany an article touting our firm’s[…]

Four reasons to combine media relations and social media

In a world where breaking news is most often spotted first on social media before it’s blasted over the airwaves, it is essential to blend your social media and media relations strategies. Just look at the news of Whitney Houston’s death, which broke on Twitter 47 minutes before it was reported in traditional media. But[…]

“We’re gonna need you to come in on Saturday, and give us your Facebook password.”

As you prep for a job interview, I’m sure a flurry of questions runs through your head – “Am I wearing the right clothes?” “How many other candidates have applied for this position?” “Do I have sufficient experience?” “I wonder what their work environment is like.” But I’m sure you’d never expect to hear your[…]

The privacy debate: Keeping your audience in mind when posting online

Social media can feel like your own personal paparazzi is splashing your name across web pages and into the hands of well, quite literally, everyone and your mother.  Even if you don’t use social media for business, the warning to clean up your online image and avoid potential scandal has become constant, often directed at[…]