Frozen Berries

Winter is Coming: 5 tips for holiday PR

You may hate the headline of this blog but, you cannot ignore the reality that winter and the holidays are, in fact, coming. Now is the time for PR pros to set their sights on this ‘most wonderful time of the year.’ Here at Franco, we have a lot of clients whose business peaks during[…]

Giant Turkeys and Lukken’s – Here’s How Franco Does the Holidays

Each family celebrates the holidays in their own, unique (sometimes out-there) way. Here’s how some of our Franco team rings in the yuletide season with their loved ones. Stephanie Angelyn Casola, Account Manager Pasta! Is that a tradition? It was if you grew up in the Casola household. The holiday didn’t matter, one thing was[…]

Holiday season means more media attention for PR professionals, clients

We can all associate the changing seasons to some of our favorite products (pumpkin spice latte, anyone?)  and fondest memories (cider mills and hayrides!).  And while the holidays mean busy social calendars, they also offer the opportunity for businesses to engage consumers, and to land some great media coverage – if they plan ahead. That’s[…]

Reflections of a first year at Franco

My, how time flies! It’s hard to believe the year is already coming to an end. As I complete my first year as an official full-time employee, it seems like an appropriate moment to reflect upon the year. The Franco family grew this year, adding several new faces to the mix. Our culture is truly unique.[…]

‘Tis the season to be jolly – and healthy

The holiday season has kicked off which means plenty of parties where it’s absolutely required to indulge in the abundance of tasty treats. I’m sure you made plans to work it off at the gym over the weekend but after a trip to the local bar with some long lost friends, the work week is[…]