Tag Archives: IABC

Franco On the Town – March Edition

In March, the Franco team could be found learning, engaging and traveling.

Tina K. and Elizabeth attended the EdelTrust Breakfast to discuss the results from this year’s Trust Barometer. The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents in 28 countries to examine trust in government, business, nongovernmental organizations, media and more.

EdelTrust Breakfast

Erica, Mary and Andrea welcomed Eastern Michigan University’s PRSSA to Detroit for a tour of the Franco office.


Team Franco survived Daylight Saving Time with a little help from our trusty friends at Starbucks.

Daylight Saving Time Starbucks

Franco celebrated St. Patrick’s Day with an Irish themed lunch and lots of green.

St. Patricks Day

While the team celebrated St. Patrick’s Day, Tina S. snapped this perfect picture from the balcony of Hayworth-Adams Hotel while she attended the Western Automotive Press Association gala with the Steel Market Development Institute.

Western Automotive Press Association gala

Tina K. moderated The Tale of Our City: PR’s Role in Detroit’s Revitalization panel hosted by Wayne State University and Michigan State University.

Tale of Our City

While Tina moderated, Erica set up shop at the internship fair hosted by Wayne State University PRSSA at The Tale of Our City to speak to college students about Franco.

Wayne State University internship fair

Sarah and Marie made an appearance at Vinotecca’s monthly wine dinner, featuring Girard Winery, where they learned about different types of wines and food pairings.

Vinotecca wine dinner featuring Girard Winery

Lauren and Ann Marie helped IBAS Brewery host Yelp Detroit for a brewing event. Guests spent the day brewing a Belgian Tripel and in just a few short months, the 9 gallons of man-made beer will be ready for at-home enjoyment.

IBAS Brewery

Pat interviewed Jeff Zaleski of PricewaterhouseCoopers  at the Belle Isle Aquarium for the Belle Isle Conservancy Grand Prixmiere welcome video.

Belle Isle Aquarium

Andrea coordinated The Salvation Army Emergency Disaster Services Director, Chuck McDougall interview on CW50’s Street Beat.

CW50 Street Beat

Mary ended the month by attending her first IABC Detroit event, The Power of Storytelling. Not only did she learn a thing about what makes a good story, but she found time to live tweet the event from Franco’s Twitter account.


Never Underestimate the Power of a Professional Organization

Networking is just one of the benefits of being in a professional organization.

I remember a conversation I had with a mentor about two years ago. She had a connection with the International Association of Business Communicators (IABC) for more than 15 years. What she said stuck in my head, “All of the jobs I’ve ever had, have come from IABC.”  I was already a member of Public Relations Society of America (PRSA), but I thought that it might not be a bad idea to check them out.

I’m glad I did.


 “College isn’t the only place to go for ideas.”

Helen Keller

Through my involvement with PRSA and IABC, I have attended a number of workshops and seminars. Most were low-cost or even free to members and provided continuing education in my field. Workshops helped me harness the power of 140 characters to get a message across; a panel of bloggers gave advice on how to pitch to them.

“In learning you will teach and in teaching you will learn”
Phil Collins

Professional organizations also provide mentoring. Whether you are new in your career or a seasoned veteran, mentors can provide great insight. Being a new professional in the industry, I’ve been able to talk to someone who can walk me through tough situations, assure me that everyone is not perfect and give me invaluable advice. A mentor has been in my shoes and knows what it takes to make it. Someone who’s new in public relations can introduce ideas to seasoned veterans. They enjoy hearing new ideas that they could utilize in their own company.

My advice is to take advantage of these opportunities. The field of public relations is an industry that needs to keep up with technology and emerging trends. Being part of an organization that understands these trends is invaluable.

 “A wise man will make more opportunities than he finds.”
Francis Bacon

Often, agencies or businesses will post open positions exclusively on professional organizations’ websites before posting to others. This is just one more of many perks of membership.

I didn’t get my job at Franco on my own. I had a little help. No, it wasn’t divine intervention or luck.  It was because of my involvement with PRSA that I found the job posting on its website. Sure, my skills and background landed me the first interview. But I became aware of the opportunity because of my association with PRSA.

I’ve found tremendous value in professional organizations. I landed my dream job at my dream company all because of my involvement with PRSA and IABC.

Do you belong to a professional organization? What benefits have you found useful?

Andrea Kenski is an account executive at Franco Public Relations Group. You can reach her at (313) 567-5092 or kenski@franco.com. You can also follow her on Twitter: @detroitcitygrrl.