Service Spotlight – Influencer Relations: Tips for Working with Bloggers – Part 2

If you missed the first part in this series, we reviewed influencer programs and how to find influencers for your client campaigns. You can read more here. As a blogger myself (check me out at Detroit Duchess), I’ve been on the other side of a blogger campaign and have seen both good and bad programs.[…]

Service Spotlight: Influencer Relations – Part 1

Call it what you will – native advertising, pay-to-play, brand ambassadors or word-of-mouth marketing, but there’s no denying influencer relations is a powerful marketing tool. According to a recent Forbes article, “Businesses make $6.50 for every dollar invested in influencer marketing.” I don’t know about you, but in my book that is a slam dunk[…]