Tag Archives: internship

Franco On the Town – March Edition

In March, the Franco team could be found learning, engaging and traveling.

Tina K. and Elizabeth attended the EdelTrust Breakfast to discuss the results from this year’s Trust Barometer. The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents in 28 countries to examine trust in government, business, nongovernmental organizations, media and more.

EdelTrust Breakfast

Erica, Mary and Andrea welcomed Eastern Michigan University’s PRSSA to Detroit for a tour of the Franco office.

EMU PRSSA day

Team Franco survived Daylight Saving Time with a little help from our trusty friends at Starbucks.

Daylight Saving Time Starbucks

Franco celebrated St. Patrick’s Day with an Irish themed lunch and lots of green.

St. Patricks Day

While the team celebrated St. Patrick’s Day, Tina S. snapped this perfect picture from the balcony of Hayworth-Adams Hotel while she attended the Western Automotive Press Association gala with the Steel Market Development Institute.

Western Automotive Press Association gala

Tina K. moderated The Tale of Our City: PR’s Role in Detroit’s Revitalization panel hosted by Wayne State University and Michigan State University.

Tale of Our City

While Tina moderated, Erica set up shop at the internship fair hosted by Wayne State University PRSSA at The Tale of Our City to speak to college students about Franco.

Wayne State University internship fair

Sarah and Marie made an appearance at Vinotecca’s monthly wine dinner, featuring Girard Winery, where they learned about different types of wines and food pairings.

Vinotecca wine dinner featuring Girard Winery

Lauren and Ann Marie helped IBAS Brewery host Yelp Detroit for a brewing event. Guests spent the day brewing a Belgian Tripel and in just a few short months, the 9 gallons of man-made beer will be ready for at-home enjoyment.

IBAS Brewery

Pat interviewed Jeff Zaleski of PricewaterhouseCoopers  at the Belle Isle Aquarium for the Belle Isle Conservancy Grand Prixmiere welcome video.

Belle Isle Aquarium

Andrea coordinated The Salvation Army Emergency Disaster Services Director, Chuck McDougall interview on CW50’s Street Beat.

CW50 Street Beat

Mary ended the month by attending her first IABC Detroit event, The Power of Storytelling. Not only did she learn a thing about what makes a good story, but she found time to live tweet the event from Franco’s Twitter account.

IABC

Santa Claus, Samantha Jones, Olivia Pope… and My Summer Public Relations Internship

First days are filled with different emotions, feelings and thoughts. We’ve all experienced those first day jitters. For me: new experiences and people have always taken me a little longer to adjust because I’m quiet and shy. When I learned I would be starting my public relations internship at Franco Public Relations Group, I didn’t feel those nervous feelings that I usually experience.

I received this opportunity through my best friend’s internship with City Connect and its new program spearheaded by Detroit Mayor Mike Duggan, Grow Detroit’s Young Talent GDYT. Many people tell me I waited too long to get a public relations internship, but after this experience, I couldn’t disagree more. When I officially declared my minor in January 2015, there were many internship opportunities for credit, but I wanted an experience. I didn’t want a public relations internship where I was filing papers like some of my friends, or bored all day answering phones; I wanted a real picture of the profession itself and of course the TV lover in me wanted to see if the profession was really as glamorous as portrayed by Samantha Jones  in Sex in the City, or as drama-filled as it is portrayed by Olivia Pope in Scandal.

In my short time, six weeks to be exact, I have learned a lot, acquired skills, and experienced every day operations at a Detroit public relations agency including:

Those traditional public relations fundamentals every public relations intern is exposed to…

  • Media monitoring
  • Clipping news stories from different media outlets
  • Drafting calendar listings
  • Distributing news releases

Then there were the more fun aspects of a public relations internship…

  • Putting together GMRENCEN-branded selfie sticks
  • Creating Coney Island Hard Beer media kits for Powers Distributing
  • Participating in a team leadership assessment activity
  • And of course, becoming one of Santa’s elves for a Salvation Army Christmas in July segment on WDIV-TV.

But before I knew it, my six-week program and my first official public relations internship was coming to an end and I had an experience that none of my friends can say they had.

Little did I know my experience was not over yet. Transforming into one of Santa’s elves must have made a good impression on Santa because on my very last day I was in for a surprise. Mid-way through the day, I was offered an official fall public relations internship with Franco. Of course, I accepted immediately turning what I originally thought to be a short summer internship experience into much more.

Interns Christian, Sasha and Megan transforming into Santa’s elves during The Salvation Army’s Christmas in July TV segment on WDIV- Channel 4 four o’clock news

Interns Christian, Sasha and Megan transforming into Santa’s elves during The Salvation Army’s Christmas in July TV segment on WDIV- Channel 4 four o’clock news

As for exploring whether Samantha Jones and Olivia Pope’s characters really do the public relations profession any justice – I found that every day isn’t filled with celebrities and huge grand openings, and every night isn’t filled with trying to cover up a client’s horrible secret …thankfully.

What was your first internship experience like? I’d love to know.  Share in the comment section below.

Christian Harper is a PR Coordinator for Franco Public Relations Group and Oakland University student. You can reach her at 313-567-5093 or harper@franco.com.

My time as an intern: Life at a PR agency

Having the right people around you makes for a great internship experience. I found those people right here at Franco.

You’ve landed your dream internship and the hard part’s over…or so you thought. You’ve heard the rumors about the job being intense, the pressure being on and the pace being fast.  But did you believe it?

Working at an agency is all of the above and more. It’s a fast-paced, competitive and most of all a fun experience.  Companies like Franco give interns the opportunity to dive in head first and experience a wide range of public relations practices.

Reasons why agency internships reign supreme:

Opportunity

Interning at an agency can open the door to new experiences, networking opportunities and a chance to work on different accounts including nonprofit, automotive, consumer and health care. If you didn’t know what type of public relations you wanted to practice, you will after interning at a full-service agency like Franco.

Many mentors

Agencies are full of talented PR practitioners servicing a slew of different accounts. With so much talent in one room mentors are easy to come by. If you are open to learning and taking criticism you will be exposed to a diverse group of professionals who specialize in different areas from social media to media relations. It is up to you to take advantage of this opportunity and make the best out of your internship.

Never a dull moment

Agency work is fast paced and the pressure is always on to meet daily deadlines. This makes for an exciting work week full of new challenges and hands-on learning. A good agency internship keeps you occupied with relevant tasks that help you develop professionally; you won’t have time to fetch anyone’s coffee!

Networking

From day one you will be on the phone, emailing and shaking hands. Agency internships give you the chance to put yourself out there and meet different people. Networking on social websites such as Linkedin, Facebook and Twitter offer advantages, but nothing leaves a lasting impression like face-to-face conversation. You will have the chance to meet members of the media, business people and the public. It’s the perfect opportunity to showcase your talents to the decision makers and influencers of the PR world.

Finding an internship is important but finding one perfect for you is a nice bonus. Working at Franco is  perfect for me.  What do you look for in an internship?

Dan Stocking is an intern at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com.  Follow him on Twitter @danielstocking.

Finding value in an internship

Our current interns, Erin and Dan, are busily working on their projects for the week.

You just graduated from college, maybe even summa cum laude. But, if you don’t have experience in your field, finding a job can be a daunting task. The easiest way to get that much needed experience is to find an internship. In fact, it’s best if you have a few!

In public relations, interning at a nonprofit, corporation or agency will give you very different experiences.  If you are searching for your first internship, check out 4 tips for breaking into the world of public relations.

At Franco, we look for interns who are at least juniors in college and have already had a couple internships.  It’s an invaluable experience that could lead to future employment. It’s the longest job interview you’ll ever have – take it from two previous interns!  Here are a few skills you’ll pick up while interning with Franco:

Learn how to manage your time

Agency work is very fast paced, and you’ll rarely have down time. Franco interns have the opportunity to take part in agency and account team meetings, visit clients, sit in on conference calls, draft news releases and build media lists. A Franco internship is not a “coffee internship.” You’re given real responsibilities and serve on account teams, which is why and how you’ll learn to manage your time.

Improve your spoken communication skills

As Michelle Zdrodowski noted in her blog on interpersonal communication, sometimes it is better to pick up the phone than it is to send an email. If you need to provide urgent information, sometimes it’s quicker to make a call than to type it out. Phone calls are also more personable, so it’s easier to convey your message.  At Franco you get to talk to a lot of people — clients, media and suppliers.

Improve your written communication skills

A huge part of public relations is communicating a message through the written word. Our interns have the opportunity to draft media materials including press releases, media advisories, executive biographies and speaking points. Franco’s experienced account team members edit and provide feedback.

Build relationships with the media

Franco interns have the opportunity to contact the media with client news.  While it can be nerve-racking the first few times, after you’ve had some practice it comes naturally.  And you always have Franco’s media relations experts guiding you along the way. From creating a media list and pitching the news to attending TV segments and clipping the results, you’ll see how media relations work from start to finish.

What do you think are the most valuable things to learn from an internship? We’d love hear your thoughts.

Joe Ferlito is a senior account executive at Franco Public Relations Group. You can reach him at (313) 567-5031 or ferlito@franco.com.

Marie Stawasz is an assistant account executive at Franco Public Relations Group. You can reach her at (313) 567-5201 or stawasz@franco.com. Follow Marie on twitter @MarieStawasz.