50 in the D: The Glory Days

I’m a 90s kid. I spent arguably the best decade of my life rocking pink and yellow overalls with scrunchies and Tamagotchi in hand. It’s safe to say I had no idea 25 years ago, that I’d be sitting at a desk inside Detroit’s most iconic building today, working with some of the Motor City’s[…]

Tools a PR pro can’t live without – a Franco perspective

A PR pro’s job can be hectic and fast paced. Working in this industry, we have to learn and master many tools of the trade to do our job effectively. In this case, my definition of a tool is anything and everything I use to get the job done, from my notepad and pen to[…]

Joe Ferlito’s series of unusual PR experiences: Part 5

Are you hearing what I’m hearing? “We listen to our clients, understand their needs and create communications programs that support their business goals.” – Franco’s vision. Listening is something we consciously do. However, hearing or perceiving sound, is another matter. A recent unusual PR experience tested our hearing and led to a great team-building exercise.[…]