My friends don’t like to talk, they’d rather text. I might be a little “old school” but I enjoy picking up the phone to have a conversation with a friend. In an industry that is all about communication it can be difficult to remember to make a phone call while juggling the different channels of communication. Personal communication is not allowing technology to take over; it’s incorporating it with the more traditional approaches.
We used to pitch the media by picking up the phone or sending an e-mail. If you wanted to get to know a reporter you were faced with the daunting task of getting on their schedule. Media pitching has changed and so have relationships with reporters. At Franco, we reach the media though multiple communication channels including e-mail, Facebook, Twitter, Linkedin, Instagram, text and phone conversations. Becoming friends with reporters on Facebook or following them on Twitter is accepted and can make a difference in getting their attention.
Positive relationships are built on trust, honesty, understanding and listening. This can work in all aspects of life. Don’t forget to pick up the phone every once in a while. It can make a world of difference to a client, friend or even mom.
How has relationship development changed for you? And what do you to do maintain relationships with those around you?