What to wear on your first day in public relations

Second graders, college students, interns and CEOs all face a similar predicament on their first day. They all stand in front of their closets and wonder, “What should I wear?” Public Relations professionals recognize the importance of first impressions. The question of what to wear is the simplest form of branding. What we’re really asking[…]

Joe Ferlito’s series of unusual PR experiences: Part 3

How To Get Your Ex Back A crushing day in PR When I kicked off this series, I had compiled quite a list of wild and wacky PR experiences.  Well, they just keep coming.  This episode?  MONSTER TRUCKS. No, you didn’t read that wrong. In her previous role at an auto supplier, Franco’s Tina Kozak[…]

How to get started: Video ideas for web and social media

Businesses and organizations can effectively engage their audience by using online videos.  As Franco PR’s “video guy” I sometimes get asked by clients and colleagues what types of videos they should create. The options are endless. Here are a few ideas to get you started: How to video You can learn how to do pretty[…]

Franco PR Competes in Detroit 313 Trivia

Did you know the Belle Isle Aquarium opened in 1904? Or that Stevie Wonder has more Grammy awards than Aretha Franklin? I didn’t, until last night. The Franco Five (pictured at left: Ann Marie, Andrea, Lori and Lori’s daughter Michelle, and me) represented the agency at Detroit 313 Trivia at the Hard Rock Cafe Detroit (client).[…]

4 ways to benefit from networking in PR, online or in person

Have you noticed that networking is no longer confined to a roomful of professionals in suits anymore? It can happen in almost any environment, and very often occurs online. In the PR world, and here at Franco Public Relations Group, we connect regularly on sites like Facebook, Twitter and LinkedIn.   Whether I’m attending an[…]